Purpose
We are looking for an experienced SEO professional to lead Valerie’s organic growth strategy across both traditional and emerging search ecosystems. This role goes beyond conventional SEO and requires someone who understands how discovery is evolving through AI-driven search experiences, answer engines, and generative platforms.
The ideal candidate is highly hands-on, analytical, and growth-oriented, with strong expertise in technical SEO, content strategy, and modern search optimization frameworks including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
Why This Role?Search is changing rapidly from ranking on search engines to becoming discoverable across AI-powered platforms like ChatGPT, Google SGE, Gemini, Perplexity, and voice assistants.
This role will play a key part in building Valerie’s long-term organic growth engine by creating scalable SEO systems that improve discoverability, authority, traffic quality, and conversion impact across brands and digital properties.
Accountabilities
Organic Growth & SEO Strategy
Own and execute end-to-end SEO strategy across technical, on-page, and off-page SEO
Drive measurable improvements in organic traffic, keyword rankings, and revenue contribution
Build scalable SEO frameworks for category pages, landing pages, and content ecosystems
Conduct keyword research aligned with user intent, business goals, and market opportunities
Identify content gaps, ranking opportunities, and competitor advantages
Optimize content for featured snippets, zero-click searches, and voice search experiences
Structure content for answer-based discovery across modern search interfaces
Improve visibility across People Also Ask, AI snapshots, and conversational search formats
Develop content frameworks that improve answer relevance and extraction
Build SEO strategies for AI-powered search and generative discovery platforms
Optimize content for discoverability within LLM-based ecosystems such as ChatGPT and Google SGE
Improve entity recognition, semantic relevance, and topical authority
Implement structured data and schema strategies that enhance AI interpretation and content surfacing
Understand how AI systems summarize, rank, and cite content
Conduct technical SEO audits and resolve issues related to:
Crawlability
Indexing
Site architecture
Duplicate content
Core Web Vitals
Internal linking
Work closely with developers and product teams to improve site performance and search accessibility
Monitor and maintain SEO health across websites and landing pages
Analyse SEO performance data and generate actionable insights
Track rankings, traffic trends, engagement, and conversion impact
Build dashboards and reporting frameworks for SEO visibility and business performance
Use data to identify growth opportunities and prioritize execution
Partner with content, product, and marketing teams to build scalable organic growth strategies
Define content clusters and topical authority initiatives
Guide SEO-focused content optimization and publishing workflows
Ensure SEO contributes to business growth, not just traffic acquisition
Qualifications & Skills
Must Have:2–4 years of hands-on SEO experience in high-growth digital environments
Strong expertise across technical SEO, on-page SEO, off-page SEO, and content SEO
Proven track record of improving organic traffic, rankings, and business outcomes
Experience working with eCommerce, SaaS, B2B, or content-driven brands
Modern Search & AI SEO Understanding
Understanding of AEO principles and answer-focused optimization
Exposure to GEO strategies and AI-search optimization
Familiarity with how LLMs and AI-powered search platforms surface content
Knowledge of semantic SEO, topical authority, entities, and schema markup
Technical & Analytical Skills
Strong understanding of:
Crawlability
Indexing
Site architecture
Core Web Vitals
Search performance optimization
Hands-on experience with:
Ahrefs
SEMrush
Google Search Console
Screaming Frog
GA4
Data-driven mindset with the ability to translate insights into execution
Organic traffic growth across priority pages and content clusters
Improvement in keyword rankings and search visibility
Increased discoverability across AI-driven and answer-based search ecosystems
Strong topical authority across target categories
SEO contribution to qualified leads, conversions, or revenue
Reduced technical SEO issues and improved site health
Scalable content and internal linking systems implemented
High-quality reporting and insight-driven decision making
Ownership, execution excellence, and proactive problem solving
Experience with international SEO
Exposure to programmatic SEO
Experience with automation workflows and AI-assisted SEO operations
Understanding of CRO and landing page optimization
Familiarity with headless CMS or modern web frameworks
Experience scaling SEO in a startup or multi-brand environment
Values
We take our values very seriously and ask that all team members reference (or keep in mind) values in dealing with conflict, challenges, opportunities and day to day operations.
Each individual's role is to also hold others accountable and themselves.
Accountability- own your part in it first.
Collaboration- take initiative with discipline and humility.
Resilience- to be steadfast, assess, and bounce back.
Selflessness- ‘what does it take to scale’.
Fun- be present and connect.
Agentic AI
Our Product Team creates a prompt template from user (staff) instructions, action group, and knowledge bases. Then, leverages AI further to enhance and refine user experience. Staff may also update (modify) parts of the user input, orchestration plan directly, and the Agents response memory. With the ability to modify the prompt template, you gain better control over the AI Agent orchestration. Then based on the results, Agents will come up with recommendations and those will be reviewed by our product team and management. They continue to repeat their process, but the learnings are automatically being added into the prompt.
