Who are we?
Founded in 1982, APM, Ariane Prette Monaco, is a contemporary fashion jewelry brand that associates itself with the chicness of Monaco and South of France lifestyle.
Department: Digital Team
Reports To: Senior Ecommerce Manager
Location: Hong Kong - Global HQ
YOUR ROLE
The SEO / GEO & Content Marketing Specialist will play a key role in driving APM Monaco’s online visibility and brand positioning worldwide. Reporting to the Senior Ecommerce Manager, this role will lead both the strategic and operational execution of SEO and GEO initiatives across all markets. The ideal candidate combines a deep understanding of digital optimization with strong creative instincts for content marketing that elevates brand storytelling while maximizing search performance.
YOUR RESPONSIBILITIES
SEO & GEO Strategy
· Develop, implement, and continuously refine APM Monaco’s global SEO and GEO strategy to enhance organic search performance across regions.
· Conduct comprehensive websites audits, keyword research, and competitive analysis to identify growth opportunities.
· Define localized SEO/GEO guidelines to optimize for multilingual and multi-market contexts (e.g., Europe, Asia, Middle East, Americas).
· Collaborate with tech, UX, and ecommerce teams to ensure SEO best practices are integrated into all digital touchpoints.
· Monitor site performance, rankings, and KPIs, providing actionable insights and monthly reporting to management.
· Continuously monitor and analyze the latest SEO and GEO trends, innovations, and algorithm updates, proactively identifying and implementing relevant opportunities for APM Monaco.
Content Creation & Optimization
· Produce and oversee digital content for the APM Monaco global website—including product descriptions, campaign pages, and editorial features—aligned with brand voice and SEO objectives.
· Create and adapt content strategies that support brand equity, storytelling, and international market needs.
· Coordinate with branding and marketing teams to ensure consistency of message.
Cross-Functional Collaboration & Innovation
· Partner closely with paid media, CRM, and retail teams to build synergies between organic and paid acquisition channels.
· Identify and integrate new tools, technologies, and trends to improve APM’s digital content visibility and local search relevance.
Requirements
Education and Experience:
With a master’s degree in marketing, Communications, Digital Media, or related field, you have 4+ years of experience in in SEO, GEO marketing, and content strategy, ideally within fashion, luxury, or e-commerce industries.
Skills and Interests:
· Fluency in English with excellent written and verbal communication skills; French language proficiency is an asset.
· Proven track record of managing multilingual / multi-market SEO projects.
· Strong writing and editing skills in English and French; other languages are a plus.
· Proficient in SEO tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.) and Shopify.
· Analytical mindset with an ability to translate data into actionable insights.
· Creative eye and strong sense of brand storytelling.
Benefits
Why Join APM?
• Global, Dynamic Team: Diverse and energetic workforce.
• Growth Opportunities: We support your professional development.
• Collaborative Culture: Teamwork and open communication.
• Comprehensive Benefits: Generous employee discounts.
Don't wait to join APM Monaco team. Apply now!
