Lead strategy and architecture for WhatsApp Business API implementations, designing flows, optimizing customer journeys, and ensuring production quality for enterprise solutions.
Company Description
👋🏼We're Nagarro
We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale across all devices and digital mediums, and our people exist everywhere in the world (17500 experts across 36 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!
Job DescriptionRequirements
- Total experience 8+ Years
- Mandatory hands-on experience with WhatsApp Business API for building and scaling production-grade conversational commerce solutions.
- Demonstrable experience designing and implementing WhatsApp chatbot workflows, including product catalogs, payments, service ticketing, and marketing use cases.
- Deep expertise in Meta platforms, including WhatsApp Cloud API, Flows, Payments API, Catalog Manager, and message templates (authentication, utility, and marketing).
- Strong foundation in CPaaS-driven architectures, including bot orchestration, webhook handling, API integrations, and production troubleshooting.
- Proven experience working with CPaaS platforms such as Gupshup, Twilio, Infobip, or Karix for high-scale deployments.
- Experience integrating WhatsApp solutions with CRM platforms, especially Salesforce Service Cloud, for omnichannel customer engagement.
- Exposure to multi-channel instant messaging ecosystems such as RCS, Viber, and Line is a plus.
·Responsibilities
- Lead the strategy, architecture, and delivery of enterprise-scale WhatsApp Business API implementations, enabling conversational commerce across discovery, transactions, and customer support.
- Design and implement end-to-end WhatsApp conversational flows, including product registration, catalog-based searches, payments (UPI), service ticketing, and broadcast campaigns.
- Map business requirements to Meta APIs (Cloud/On-Prem) through client discovery workshops, ensuring compliance with opt-ins, HSMs, messaging tiers, and regulatory guidelines.
- Build and scale bots on CPaaS platforms, integrating with backend systems, CRM tools, and analytics platforms for seamless omnichannel experiences.
- Optimize customer journeys using analytics, A/B testing, and GenAI enhancements, measuring ROI across engagement, conversion, and CSAT metrics.
- Provide thought leadership and conduct workshops on conversational commerce, WhatsApp best practices, and multi-channel extensions (RCS, Viber, Line).
- Apply a consulting mindset to define roadmaps, transformation strategies, and continuous optimizations for high-volume deployments (10M+ users).
- Ensure production readiness and quality, including webhook reliability, API performance, message delivery, and issue resolution at scale.
- Collaborate closely with product, engineering, and client stakeholders to ensure smooth UAT, rollout, and post-go-live optimization.
Qualifications
Bachelor’s or master’s degree in computer science, Information Technology, or a related field.
Top Skills
Catalog Manager
Cpaas
CRM
Flows
Gupshup
Infobip
Karix
Payments Api
Salesforce Service Cloud
Twilio
Whatsapp Business Api
Whatsapp Cloud Api
Nagarro Gurugram, Haryana, IND Office
13, Sub. Major Laxmi Chand Rd, Maruti Udyog, Sector 18, Gurugram, Haryana, India, 122015
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