About the COOL company
At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts. Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world.
COOL Media products under the COOL company include DCO & Creative Automation, a data-driven, creative ad server capable of personalizing, automating, measuring, and optimizing digital ads and placements for advertisers; Franchise & Multi-Location, a complete advertising management platform for franchise and network businesses; Media & Attribution, a managed service solution for agencies and brands to reach and measure audiences; Publisher Experiences, a premier SSP and engagement platform for publishers; and Supply-Side Platform, delivering website and app publishers everything they need to maximize their ad revenue.
Coming soon in 2026, COOL AI is a next-generation advertising platform that builds, buys, and optimizes digital ad campaigns faster and smarter using AI. It automates every step of the media journey—from generating ad creatives to launching campaigns and optimizing performance across channels like Google and Facebook. With no agency fees or waiting, COOL AI helps brands maximize ROI through data-driven strategy, automated creative generation, and real-time performance measurement.
Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more. Under the former umbrella of Insticator, the COOL company is a proud 7x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.
Our Core Values
At the COOL company, we believe in being C.O.O.L.:
Creative - we look to find solutions that others can’t and new ways of doing things that are smarter, faster, better and more efficient.
Open-minded - we’re always evolving and keep an open mind as to new ways of doing things, new solutions and new processes that can help us.
Optimistic - The glass is always half full :) as a growing tech startup we’re always faced with new challenges, we overcome them because we see them as opportunities.
Leaders - We look for drivers, people who like to set the pace of the organization, who don’t simply go with the flow, you’re setting a fast impact pace and holding others to it. We look for speed, impact, and setting the industry benchmark.
We creatively integrate new elements in innovative combinations, fueled by our optimism to drive success. Our open-mindedness allows us to embrace new ideas and approaches, empowering us to lead our industry through bold initiatives. That’s the attitude we bring to work with us every day, and it’s what we expect from everyone who works here.
That’s just part of the values that drive us to greatness. We also believe in this trio of truths that inform every decision we make and everything we do:
- Sleeves Up: At the COOL company, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact.
- 100% Viewability: the COOL company is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture.
- Be Defiantly Great: We're defiant, and that's in our blood. Challenging the status quo is a central part of who we are. We're capable of much more than what others deem impossible.
About the Role
We’re looking for a senior programmatic specialist to lead media trading and campaign operations across COOL Media’s USA campaigns.
This is a hands-on role focused on end-to-end campaign execution, optimisation, and operational excellence across BVOD, CTV, Display, DOOH, Audio, and Video channels. You will work closely with Account Managers, who own client relationships, while you take full ownership of trading performance and delivery.
This role is based in India and requires working US Eastern Time hours (approximately 8:00am – 6:00pm EST).
You’ll play a key role in scaling programmatic operations in the US market, improving efficiency, and driving performance across multiple DSPs, while supporting the evolution of COOL Media’s AI-driven campaign solutions and attribution capabilities.
Key Responsibilities
Programmatic Trading & Operations
- Own campaign setup, execution, optimisation, and delivery across multiple DSPs (Adform, Freewheel, Amazon DSP, StackAdapt, etc.)
- Manage pacing, budgets, and performance across US campaigns spanning BVOD, CTV, Display, DOOH, Audio, and Video
- Optimise campaigns against key KPIs including VCR, CTR, CPA, ROAS, and reach/frequency
- Lead supply strategy including PMP curation, SPO, and SSP collaboration within the US ecosystem
- Ensure best practice across trafficking, tagging, QA, and brand safety (IAS, MOAT, DV)
- Troubleshoot delivery issues, SSP/DSP discrepancies, and technical campaign challenges
Campaign Operations & Execution
- Oversee campaign trafficking, tag implementation, and QA processes
- Work with internal teams on pixel implementation, tracking, and attribution setup (GTM, GA4, CAPI where relevant)
- Ensure accuracy in campaign setup, naming conventions, reporting structures, and billing alignment
- Maintain operational consistency across DSPs and US-based inventory partners
Data, Performance & Optimisation
- Analyse campaign performance across DSPs, GA4, and log-level data environments
- Identify optimisation opportunities across audiences, inventory, bidding strategies, and creative
- Deliver clear, actionable insights to Account Managers for client communication
- Support testing frameworks including audience strategies, creative variants, and channel mix optimisation
Technology & Innovation
- Support the rollout and optimisation of COOL Media’s AI-driven campaign solutions
- Contribute to automation, workflow efficiencies, and operational best practices
- Partner with product and tech teams on attribution, incrementality, and data integration initiatives
- Stay across US programmatic trends, platforms, SSPs, and data partners
Team Collaboration
- Work closely with Account Managers to ensure seamless campaign delivery and performance alignment
- Collaborate with trading, ad ops, analytics, and product teams
- Mentor junior traders and contribute to upskilling across the team
- Support onboarding of new US clients from an operational and technical perspective
Skills & Experience
- Experience running US CTV/BVOD campaigns (e.g. Hulu, Peacock, Roku, Samsung TV Plus) – required or highly advantageous
- Must be comfortable working US Eastern Time hours (8am–6pm EST)
- 8+ years hands-on experience in programmatic media buying and ad operations
- Strong experience across multiple DSPs (Adform, Xandr, DV360, The Trade Desk, Amazon DSP, Freewheel, etc.)
- Deep understanding of BVOD, CTV, Display, DOOH, Audio, and OLV environments
- Experience with GTM, GA4, pixel implementation, and tracking frameworks
- Strong knowledge of optimisation levers, bidding strategies, and supply path optimisation (SPO)
- Experience working with log-level data and advanced reporting environments
- Familiarity with DCO, dynamic creative, and attribution methodologies
- Strong problem-solving mindset with the ability to troubleshoot technical and delivery issues
- Highly organised, detail-oriented, and comfortable managing multiple campaigns and deadlines
Why Join COOL Media?
- Work across premium US campaigns and complex programmatic environments
- Be part of a growing business expanding in the US market
- Exposure to advanced attribution, log-level data, and AI-driven campaign solutions
- Opportunity to shape and scale programmatic operations in a key growth market
Cultural Competencies
- Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
- Must have a player/coach mentality, willing to both execute and lead
- Ability to juggle multiple projects concurrently and set and meet deadlines
- Skilled at receiving and providing direct feedback
- Collaborative mindset and great teamwork skills
- Entrepreneurial & adaptable; great learning skills
- Curious, research-minded, data-informed
- Able to search for possible solutions and apply them
- Creative confidence
- Proactive communicator
- A sense of humor and a love of online culture
- Thrives in a start-up culture
Benefits
- Competitive Salary
- Annual Performance Bonus
- Paid Time Off
- Flexible work schedule
