The Senior Product Manager will analyze brand positioning and consumer insights, shape the brand strategy into tactical plans, lead marketing initiatives, establish performance indicators, and align stakeholders around the brand's direction. The role includes overseeing marketing campaigns and product supply while ensuring compliance with reporting requirements.
JOB DESCRIPTION:
Abbott Vascular is looking for a Senior Product Manager EMEA to join our EMEA Headquarter in Diegem.
Your Role and Responsibilities:
- Analyze brand positioning and consumer insights across the EMEA region
- Shape and communicate our vision, mission and strategy
- Translate the brand strategy into tactical plans and go-to-market strategies, together with and for the EMEA affiliates
- Partner with and coordinate the cross-functional team on initiatives related to the brand
- Lead creative development to motivate the target physicians to “take action”
- Establish performance indicators and targets and build short and long term sales forecasts
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities to stay ahead of competition
- Execute and monitor new and ongoing marketing and advertising activities
- Monitor product supply and distribution
- Align stakeholders (Global, Regional, Local and across all functions) around the brand’s direction, choices and tactics; partner with and influence Countries/Regions to ensure optimal implementation and alignment to achieve business objectives
- Provide guidelines for financial planning, forecasting and strategic planning exercises
- Ensure compliance in performing the training as required by the training procedure
- Ensure compliance in reporting product experiences according to AV requirement
Your Profile:
- University degree (ideally in business, marketing or MBA)
- Minimum 10 years related sales and marketing experience of which a minimum of 5 years in a Product Manager / Marketing role.
- Experience with multi-country/region marketing management is required.
- Medical devices, pharmaceutical industry experience preferred
- Large Multinational companies experience
- Mature product / business life-cycle management
- Understanding of the Medical Device or Pharmaceutical industry and trends
- Proven ability to develop brand and marketing strategies, communicate recommendations to executives as well as commercial teams and managing projects related to your brands
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Experience with CRM systems and content approval processes
- Up-to-date with latest trends and marketing best practices, including multichannel campaigns
- Desire to understand and fully explore solutions meeting local market conditions
- Leading and influencing through strong marketing plans & strategy, ensuring credibility with the EMEA sales organization
- Ability to interface with key customers and opinion leaders - all stakeholders
- Communication and influencing skills
- Results and performance driven
- Creative thinking and change management
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:AVD Vascular
LOCATION:Belgium > Diegem : Building B
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Not specified
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Not Applicable
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