About HighLevel
HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals.HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
Our People
With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Our Impact
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.
Learn more about us on our YouTube Channel or Blog Posts
About the role:
Our HighLevel Cloud Platform is designed to be the ultimate launchpad for startups and businesses looking to create cutting-edge solutions using our public APIs—from CRM systems to scheduling platforms, and beyond. We’re building an open, developer-friendly ecosystem where companies don’t have to reinvent the wheel; they can leverage our APIs and focus on their unique value proposition (USP).
We need a Product Manager who can scale our API ecosystem, create a world-class developer experience, and enable companies to launch faster using our platform.
Your mission?
To lead, scale, and grow our Cloud Platform into a world-class API ecosystem that powers the next wave of digital products.
What You’ll Do
As our Product Manager for HighLevel Cloud Platform, you will define and execute the roadmap for API-first innovation—ensuring businesses can easily integrate, build, and scale on top of HighLevel’s infrastructure.
Own the Product Vision & Strategy – Shape the roadmap for HighLevel’s cloud platform, making it the go-to foundation for SaaS builders.
Launch & Optimize Developer-Friendly APIs – Ensure our APIs are robust, developer-friendly, and enterprise-ready, enabling seamless integration for any product or business.
Partner with Startups & Developers – Build relationships with early adopters, understand their challenges, and champion API-first innovation.
Make Integration Easy – Streamline the developer experience with better documentation, SDKs, and self-serve tools to reduce friction.
Drive API Adoption & Monetization – Develop strategies to grow API usage and create revenue opportunities for the platform.
Be the Bridge Between Business & Tech – Work cross-functionally with engineering, sales, marketing, and customer success to create seamless integrations and developer-focused experiences.
Turn Data into Action – Use analytics to track API adoption, reduce friction, and improve developer satisfaction.
Optimize for Scale & Reliability – Work with infrastructure teams to ensure our cloud platform is secure, scalable, and high-performing.
Data-Driven Growth – Use analytics to track developer adoption, API usage, and product performance, iterating quickly based on feedback.
Who You Are
We’re looking for someone who is:
API & Platform Obsessed – You live and breathe APIs, understand developer needs, and know how to create an intuitive, scalable API-first product.
Strategic & Execution-Focused – You can see the big picture, define a vision, and also roll up your sleeves to execute.
Customer-Centric & Developer-First – You know what startups, SaaS founders, and enterprise developers need to build powerful applications quickly.
Data-Driven & Experimentation-Oriented – You track, test, and iterate based on adoption metrics, usage patterns, and API performance.
Technical, but Business-Savvy – You don’t need to code, but you understand API architecture, REST, and cloud platforms enough to work effectively with engineers.
What You’ll Bring
- 5+ years of experience in Product Management with a focus on APIs, Developer Platforms, or Cloud Products
- A track record of building API-first products that drive high adoption and usage
- Strong understanding of SaaS, PaaS, and API ecosystems
- Experience working with developer tooling, API docs, SDKs, and API marketplaces
- Familiarity with AWS, GCP, or Azure cloud platforms
- Passion for building ecosystems that empower developers and startups
- Experience working in fast-growing, high-scale SaaS environments
- Bonus Points If You:
- Have worked at a developer-focused SaaS, API-first startup, or cloud platform company
- Understand API business models and have experience in API monetization
- Have built or managed a developer portal, marketplace, or API partner program
Why You’ll Love This Role
Build Something Big – This is an opportunity to create the foundation of a global API ecosystem that fuels next-gen SaaS products.
Work with Innovators – You’ll be partnering with startups, agencies, and enterprises to shape the future of API-first development.
Scale & Grow – If you love fast-paced environments and building at scale, this role is for you.
Autonomy & Ownership – You’ll have the freedom to own the product vision, drive the roadmap, and make a real impact.
Why Should You Join Us?
At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.
Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
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