Job Description:
Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).
A seasoned, experienced professional with complete understating of principals, concepts, practices and standards. Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. Typically requires a degree and a minimum of 5 years of experience.
