Make an impact with NTT DATA
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Your day at NTT DATA
The Senior Principal Product Marketing Specialist – Cloud Services Marketing is a highly skilled and advanced subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace. The Senior Principal Product Marketing Specialist collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of NTT DATA’s Cloud Services portfolio in the market. This role also ensures that the sales and GTM functions are informed, trained, and enabled to sell the portfolio.
What you'll be doing
Key Responsibilities:
- Develops specific marketing plans and activities for NTT DATA’s Cloud Services portfolio to establish, enhance, or distinguish product placement within the competitive arena.
- Collaborates to develop thought leadership content and whitepapers that support the positioning of the Cloud Services portfolio.
- Contributes to the development and execution of a value proposition and messaging strategy for the Cloud Services portfolio.
- Converts the technical positioning of the product into key market messages, positioning collateral, and sales tools prior to the launch of a new product.
- Creates connections between the Cloud Services portfolio value proposition and other aspects of NTT DATA’s portfolio, actively participating in and driving cross-portfolio coherence across marketing campaigns and content.
- Articulates the Cloud Services portfolio propositions to clients and internal stakeholders, such as sales and consulting teams. Analyzes the competitive landscape to identify the competitive differentiation of the company’s portfolio compared to competitor products.
- Drives market positioning programs and activities related to the Cloud Services portfolio, thereby clearly positioning the company.
- Creates client marketing content such as datasheets, case studies, videos, and references.
- Creates product presentation content that communicates the unique selling points, features, and benefits of the portfolio and associated offerings.
- Works with internal teams to define and develop the required communication, training, and other collateral that will enable sales teams to sell a particular product.
- Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs.
- Influences the development of portfolio go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for NTT DATA’s Cloud Services portfolio.
- Works closely with internal and external partner marketing team to drive programs focused on hyperscaler partner capabilities related to the Cloud Services portfolio.
- Tracks and monitors the success of the Cloud Services portfolio marketing program on a scorecard or dashboard that reflects the associated metrics.
- Conducts competitive reviews for new initiatives and existing enhancements and monitors relevance in the context of changing market conditions and client dynamics.
Knowledge and Attributes:
- Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders.
- Excellent business and commercial acumen.
- Excellent interpersonal skills to drive collaboration for campaigns, value propositions and marketing messages.
- Excellent coaching and mentoring skills.
- Excellent marketing writing skills with a creative flair.
- Strategic thinking ability to be able to think longer term impacts of marketing programs.
- Ability to implement sustainable and practical solutions in the business.
- Advanced ability to present information in a clear, concise manner.
- Expert analytical ability with strong attention to detail.
- Significant specialist knowledge of product marketing methodologies, best practices and tactics (e.g. integrated marketing campaigns).
- Significant knowledge and understanding of all relevant industry standards.
- Excellent written and verbal communications skills
- Ability to work with and manage many projects within the required deadlines.
- Significant knowledge and understanding of web analytics data (Google Analytics, WebTrends).
Academic Qualifications and Certifications:
- Bachelor’s degree or equivalent in Business, Marketing, Communication or relevant field
Knowledge and Attributes:
- Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders.
- Excellent business and commercial acumen.
- Excellent interpersonal skills to drive collaboration for campaigns, value propositions, and marketing messages.
- Excellent coaching and mentoring skills.
- Excellent marketing writing skills with a creative flair.
- Strategic thinking ability to be able to think longer term impacts of marketing programs.
- Ability to implement sustainable and practical solutions in the business.
- Advanced ability to present information in a clear and concise manner.
- Expert analytical ability with strong attention to detail.
- Significant specialist knowledge of product marketing methodologies, best practices, and tactics (e.g. integrated marketing campaigns).
- Significant knowledge and understanding of all relevant industry standards.
- Excellent written and verbal communications skills.
- Ability to work with and manage many projects within the required deadlines.
- Significant knowledge and understanding of web analytics data.
Academic Qualifications and Certifications:
- Bachelor’s degree or equivalent in Business, Marketing, Communication or relevant field.
Required Experience:
- Significant experience in a product marketing role, preferably in the B2B cloud services sphere.
- Significant experience in launching new high-tech products and communicating benefits.
- Experience with hyperscaler partner marketing.
- Significant demonstrated experience managing complex projects and executing on marketing programs.
- Significant project management experience.
- Significant experience in software or technology B2B product marketing.
- Significant experience launching new technology products or solutions.
- Significant experience in conducting market analysis, developing market messaging, and communicating benefits
Additional Career-Level Description:
Knowledge and application:
- Applies extensive knowledge of theories, practices, and design matters within and across functional areas.
- Leads the application of existing principles and guides the development of new ideas.
Problem solving:
- Works on issues that impact future success or addresses future concepts and products where solutions are devised based on limited information and require judgment.
Interaction:
- Creates formal networks with key decision makers and is widely recognized as expert and thought leader by both internal and external communities.
- Manages issues across significantly divergent audiences, reconciling multiple stakeholder views to resolve issues that have longer-term impacts.
Impact:
- Translates organizational vision into functional plans, exercising wide latitude in determining objectives and approaches to critical assignments.
- Drives demonstrable results related to the medium- to long-term goals of multiple functional areas.
Accountability:
- Accountable for results which may impact the entire function.
Workplace type:
Hybrid Working
About NTT DATA
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.
Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
