The General, a subsidiary of Sentry Insurance, is currently seeking a Senior Marketing Specialist to join our team! This position is an integral member of the Brand Strategy team and is responsible for contributing to the strategy, planning, execution, measurement, and optimization of brand marketing initiatives. This position works to ensure that deliverables are designed with excellence and in accordance with brand standards, objectives and KPIs.
What You'll Do
As a Senior Marketing Specialist, you will:
•Assists in management of the ad production process including brief creation, concept creation, ad testing, vendor selection, onsite production, and post-production.
•Assists in review and approval of creative assets with internal teams, partner agencies, and executive leadership.
•Assists with brand research initiatives including quarterly brand health tracking and creative asset testing: managing contractual paperwork, coordinating with research partners, sharing results with key internal stakeholders.
•Contributes to high-level, long-term brand strategy and evolution, assist with medium-term communications and campaign planning, and shorter-term engagement strategies to accomplish communication objectives.
•Assists with strategy projects including (but not limited to): brand positioning, evolution and brand tone of voice/verbal identity, and work closely with the creative team to grow and maintain our Brand Guidelines.
•Contributes strategic recommendations related to experience planning such as channel strategy and tactical planning.
•Manage, track, and communicate team assignments and deadlines, lead administrative coordination of team, act as primary liaison to external agency partners. Identify and communicate ways to improve the team and its processes.
•Be a steward of the Brand -- Ensure companywide adherence to Brand Guidelines as well as help manage brand creative assets (photography, creative output, copy, brief templates, etc.)
•Supports organization mission, vision, values, policies, and practices.
•Other duties as assigned.
What It Takes:
•Bachelor’s degree in communications, advertising, brand planning, business or related field.
•5+ years of professional experience in crafting brand architecture, positioning, and strategy.
What You'll Receive
At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.
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Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday in office.
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As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop you will receive prior to your start, Sentry will provide equipment for your home office.
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Meal Subsidy available for associates who report to an office.
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401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
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Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program.
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Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time Off.
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Group Medical, Dental, Vision, Life Insurance, Parental Leave, and our Health and Wellness benefits to encourage a healthy lifestyle.
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Well-being and Employee Assistance programs.
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Sentry Foundation gift matching program to encourage charitable giving.
About Sentry
We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.
Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry's leading rating authority.
Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.
Get ready to own your future at Sentry. Opportunities await!
Sentry is an Equal Opportunity Employer.
Who You’ll Contact
Talent Acquisition Specialist
Schanna Washington
Equal Employment Opportunity
Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.
