Singapore Economic Development Board (EDB)
Senior Manager, Marketing Communications
Be an Early Applicant
The Senior Manager supports the Deputy Director for Marcomms to design integrated marketing campaigns, manage stakeholder relations, and analyze campaign effectiveness.
[What the role is]
The Senior Manager supports the Deputy Director for Marcomms to chart IMDA’s marketing and communications strategy, and orchestrate the delivery of impactful campaigns and outreach for IMDA’s policies, programmes and initiatives.[What you will be working on]
Responsibilities
- Work closely with business/industry comms and internal stakeholders to understand their priorities and effectively design integrated campaigns that drive results
- Support the Deputy Director in developing and executing integrated campaigns across multiple channels to meet programme targets and deliverables (Includes print, digital, social, activations, partnerships and sponsorships)
- Work closely within the Comms & Marketing Division to harmonise plans and ensure coherence in IMDA’s narratives and campaign messaging with intended audiences
- Use analytics and social listening tools to measure effectiveness of campaigns, inform policies and initiatives, as well as nudge behavioural change
[What we are looking for]
Requirements
- 10 to 12 years of working experience in marketing, with at least 5 years in a supervisory role
- Background in Marketing, Mass Communications, Business or related fields
- Experience in infocomm and/or media-related fields would be advantageous
- Adept at managing multiple stakeholders internally and externally, including media, creative and digital agencies
- Strong understanding of martech tech stacks and experience in digital-led marcoms campaigns.
- Familiarity with web analytics tools for data-driven measurement of campaigns.
- Purpose-led and passionate to pursue best-in-class campaigns and work that drive results.
- Excellent written communication and presentation skills with a strong usage of Microsoft excel for data analysis
#LI-IT2
Similar Jobs
Social Impact
Lead the Bhumi Fellowship’s marketing and communications strategy to strengthen brand positioning, attract high-quality applicants, and expand reach among purpose-driven youth. Responsibilities include developing online and offline campaigns, managing budgets and ROI, overseeing storytelling and content production, leading social media, analyzing campaign performance, identifying growth partnerships, and mentoring the marketing team. The role also requires collaboration with Fellows, alumni, volunteers, and leadership to amplify impact and achieve recruitment goals.
Top Skills:
Ai Marketing ToolsMarketing Automation FrameworksMarketing Technology StackWeb Analytics Tools
Artificial Intelligence • Consumer Web • Edtech • Enterprise Web • HR Tech • Social Impact • Generative AI
Owns the enterprise architecture and hands-on implementation of Coursera’s agentic AI foundation. Designs agent orchestration, context and semantic architectures, governance, security, CI/CD automation, cost optimization, integrations, observability, and production standards. Enables business teams to build reliable AI-native workflows at scale while partnering with Engineering, IT, Data, Security, and business pods. The role also includes hiring, coaching, technical leadership development, and defining operating models and adoption metrics.
Top Skills:
Agentic AiAPIsCi/CdCloud InfrastructureLanggraphLlmsModel Context Protocol (Mcp)RagSemantic Search
Information Technology
Design end-to-end digital product experiences through user research, interaction design, wireframing, prototyping, visual design, and design systems. Collaborate with product, engineering, and business stakeholders to create accessible, responsive web and mobile interfaces. Conduct usability testing, incorporate feedback and analytics, present design concepts, and support accurate implementation across multiple initiatives.
Top Skills:
A/B TestingAdobe Creative SuiteComponent LibrariesCSSDesign SystemsFigjamFigmaHTMLProduct AnalyticsWcag
What you need to know about the Delhi Tech Scene
Delhi, India's capital city, is a place where tradition and progress co-exist. While Old Delhi is known for its rich history and bustling markets, New Delhi is defined by its modern architecture. It's clear the region places a strong emphasis on preserving its cultural heritage while embracing technological advancements, particularly in artificial intelligence, which plays a central role in shaping the city's tech landscape, fueled by investments in research and development.
