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Senior Digital Marketing Specialist
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
Headquartered in the U.S., Acquia is a Great Place to Work-CertifiedTM company in India, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it!
We are currently searching for a dedicated and goal-focused Performance Marketing Manager to join our dynamic marketing team. This role requires expertise in Social, along with a proven track record of implementing successful paid media campaigns across different platforms, including Facebook, YouTube, Instagram, Twitter, LinkedIn, and programmatic display channels like 6sense. Your responsibilities will include developing, driving, and optimizing our paid media strategies to enhance brand visibility, interaction, and conversions. In addition, you will be responsible for defining a strategy to integrate our chat technology and our email nurtures to drive more engagement from our digital campaigns.
If you are someone who is passionate about driving results, who is innovative and a creative thinker and willing to take calculated risks to achieve your goals, this role could be a good fit for you. You will work with a collaborative team and play a vital role in monitoring campaign performance, making frequent optimizations, and implementing changes to achieve our goals.
Key Responsibilities:
- Campaign Strategy & Execution: Stay updated on paid media trends, emerging platforms, and standard methodologies, implementing creative approaches to maintain a competitive edge.
- Campaign Planning: Design and implement successful paid media campaigns in line with marketing goals, ensuring maximum value.
- Audience Targeting:Leverage audience segmentation and targeting strategies to reach specific demographics and customer profiles.
- Collaboration: Worked with an extended team to identify creative and content needs for media campaigns. Develop compelling ad copy and visuals that resonate with the target audience.
- Performance Analysis: Monitor, analyze, and report on campaign performance using tools like Google Analytics and platform-specific insights, making data-driven adjustments as needed.
- Budget Management: Coordinate and improve budget allocation across various channels to ensure efficient spending and improve reach and engagement.
- Trend Monitoring: Stay up-to-date with the latest trends, tools, and standard methodologies in paid social media and digital marketing.
- Cross-Channel Coordination: Collaborate with other marketing teams (SEO, Web) to ensure a cohesive approach to brand messaging across the customer journey.
- A/B Testing: Conduct A/B tests on ad creatives, targeting, and placements to identify the most effective strategies.
- Communication: Regularly communicate insights and trends in the performance marketing landscape to the broader growth organization.
Qualifications:
- Proven experience (5+ years) in digital marketing with a focus on paid channels and programmatic display.
- Expertise in digital marketing execution with tools and platforms (e.g., Google Ads, LinkedIn, 6sense, Instagram, Facebook, and YouTube, Qualified and Email).
- Proven experience in SEO strategy, technical SEO, and data analysis.
- Analytical approach with the ability to interpret data and make data-driven decisions.
- Stay up-to-date with paid media trends, emerging platforms, and standard methodologies, implementing innovative strategies to stay ahead of the competition.
- Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
Individuals seeking employment at Acquia are considered without regard to race, color, religion, caste, creed, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Whatever you answer will not be considered in the hiring process or thereafter.
