At Coinme, we’re redefining access to financial services in a digital world. By combining the cutting-edge power of blockchain technology with everyday simplicity, we make digital currencies accessible and usable for all.
As the world's largest network of cryptocurrency kiosks, we’re breaking down barriers to crypto adoption, enabling cash-to-crypto transactions at over 40,000 locations nationwide. Whether it's through our seamless mobile app, secure digital wallet, or integrations with Decentralized Finance (DeFi) services, Coinme is empowering individuals to store, trade, and pay with their money—on their terms.
We’re big enough to lead the charge in decentralized finance but small enough that your ideas will make waves. Every role at Coinme contributes to building a financial future where everyone has the tools to thrive. At Coinme, your growth fuels our mission. Together, we RISE.
About the Role
As our Senior Digital Marketing Manager, you’ll drive digital acquisition and growth across our B2C and B2B segments. You'll own a holistic growth strategy spanning online marketing, lead generation, sales enablement, and strategic partnerships. This role combines strategic vision with hands-on execution—perfect for someone passionate about fintech and crypto with a proven track record in driving user and revenue growth.
Key Responsibilities
- Own Growth Strategy: Lead growth initiatives across consumer and enterprise segments, driving user adoption and enterprise lead generation.
- B2C Customer Acquisition: Execute multi-channel marketing campaigns (paid media, SEO, email, referrals) to maximize consumer user growth.
- B2B Demand Generation: Implement targeted campaigns, content marketing, webinars, and ABM strategies to generate leads for Coinme Enterprise.
- Sales Enablement & Partnerships: Support the sales team with compelling collateral, nurture leads, optimize sales funnels, and establish strategic partnerships.
- Digital Optimization & Experimentation: Manage digital marketing channels, optimize conversion funnels through A/B testing, and oversee CAC:LTV metrics.
- Growth Analytics & Reporting: Define and track KPIs, leveraging analytics tools to provide actionable insights and performance reports.
- Cross-Functional Collaboration: Coordinate with Product, Compliance, and Sales teams to align growth objectives and optimize user experiences.
- Team & Resource Management: Build and mentor the growth marketing team and manage external partners or agencies as needed.
Success Metrics
- B2C Acquisition & Activation: New user acquisition, CAC, LTV, and activation rates.
- User Retention: Improved retention metrics and user engagement.
- B2B Lead Generation: Volume and conversion rates of MQLs and SQLs; pipeline contribution and revenue.
- Campaign ROI: ROI from paid and organic channels.
- Partnership Impact: Growth driven by strategic partnerships and integrations.
- Revenue & Marketing ROI: Achieve revenue growth targets and improve marketing efficiency.
Qualifications
- 6+ years in growth or digital marketing in fintech or crypto, ideally with experience in both B2B and B2C growth.
- Proven track record in digital customer acquisition and B2B lead generation.
- Hands-on experience managing multi-channel digital marketing campaigns.
- Strong analytical mindset, data-driven decision-making, and proficiency in analytics tools.
- Demonstrated ability in sales enablement, content marketing, and strategic partnerships.
- Excellent collaboration, communication, and project management skills.
- Entrepreneurial spirit; adaptable, experimental, and results-driven.
- Genuine passion for crypto, fintech, and driving financial innovation.
Why Coinme?
- Impact & Ownership: Lead growth at the intersection of crypto and fintech with significant autonomy.
- Remote-First Culture: Flexible, outcome-focused environment.
- Competitive Compensation: $140,000 - $160,000 plus bonus and equity.
- Comprehensive Benefits: Full health, dental, vision coverage, 401k, performance bonuses, and home office stipend.
- Collaborative Team: Join talented colleagues passionate about crypto and financial innovation.
If you're ready to scale Coinme’s growth and thrive in a dynamic, impactful role, we’d love to connect.
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