Job Description:
Role Title : Senior Analyst, Digital Analytics (L09)
Company Overview:
Synchrony (NYSE: SYF) is a leading consumer financing company that has been at the heart of American commerce and opportunity for nearly a century. Synchrony delivers credit and banking products that empower tens of millions of consumers to improve their financial lives and access what matters most. Leveraging innovative solutions that are shaping the future of retail commerce, Synchrony supports the growth and success of some of the nation’s most respected brands, alongside hundreds of thousands of small and midsize businesses, including health and wellness providers. Committed to excellence in service and culture, Synchrony is proud to be named as #3 as a Great Place to Work® in India and is honored to be ranked the #1 Best Company to Work For® in the U.S. by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.
Organizational Overview:
Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.
Role Summary/Purpose:
Senior Analyst, Digital Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). Our Analytics team comprises of data analysts who focus on improving customer/product/digital/ journey experience etc. and growth by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives.
The role will deliver on business and organizational priorities, working in close collaboration with US Analytics and IAH teams, solving problems with solutions that are powered by data and analytics. The role includes providing strategic thought leadership in optimizing and scaling up current deliveries and building analytics roadmap. The model candidate must be a thought leader, hands on problem solver and deliver actionable insights for the business.
Key Responsibilities:
Independently work on Digital Measurement Analytics for Synchrony Marketing Platforms in Agile methodology to drive digital data strategy that includes collection & validation of data, reporting and measurement of feature performance
Build and Manage dashboards, Leverage multiple digital analytics tools to analyze user behavior, understand journey friction points, and drive UX improvement opportunities
Partner with onsite Stakeholders and various process owners in marketing, technology and digital teams to plan and implement strategic priorities
Responsible for effective communication, project deliverables, adhering to expected timelines, accuracy & compliance with meticulous project management
Lead internal initiatives, perform other duties and/or special projects, as assigned
Required Skills/Knowledge:
3+ Years of working experience in relevant Analytics domain, 2+ years of experience in Web Analytics Domain utilizing tools such as Adobe or Google Analytics and 2+ years of experience in Python, SAS or SQL
Minimum 2+ years of experience in Data visualizations tools such as Tableau to drive insights
1+ years of experience using AWS SageMaker
Ability to solve complex technical problems with minimal supervision
Excellent oral and written communication skills with ability to collaborate, articulate and present solutions cutting across functional/agile teams in a simple yet compelling manner
Desired Skills/Knowledge:
2 to 4 years of analytics experience in Financial Services Industry
Ability to engage with technical and non-technical audiences with empathy and ensure needs/asks are effectively translated into technical requirements and followed upon.
Eligibility Criteria:
BS or MS in Statistics, Economics, Mathematics, or another quantitative field with 3+ years of hands-on Analytics experience (Distance learning not valid) or in lieu of a degree with 5 to 7 years of experience
Work Timings: 2PM - 11PM IST
This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.
We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs - Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR.
As directed by the management, you will be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in-person engagement activities such as business/ team meetings, trainings, and events
For Internal Applicants:
Understand the criteria or mandatory skills required for the role, before applying
Inform your manager or HRM before applying for the role on Workday
Ensure that your professional profile is updated (fields such as education, prior experience, skills) and it is mandatory to upload your updated resume (Word or PDF format)
Must not be any corrective action plan (First Formal/Final Formal, PIP)
L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are eligible
L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are eligible.
Grade/Level: 09
Job Family Group:
Data Analytics