The Senior Account Manager leads B2B PR accounts, implements communications strategies, manages finances, supervises juniors, and engages with clients to drive new business opportunities.
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About the Company
We are a leading global communications marketing firm helping business and organisations evolve, promote, and protect their brands and reputations. We are independent and family owned, which allows us the freedom to deliver original thinking and invest in our clients.
We have deep expertise and advise on consumer trends, research, analytics and insights, corporate reputation, health, technology, capital markets, crisis, energy, and government affairs.
About the Team
We are India’s leading Corporate Reputation team. We create commercial value by delivering campaigns and advisory work for companies and brands that operate in the full glare of the public spotlight and whose reputations shape their businesses.
We have deep industry expertise and advise on integrated media strategy, digital and content production, crisis planning & response, litigation & legal affairs, employee engagement & advocacy, research & analytics, capital markets and government affairs.
The team drives all areas of corporate reputation and includes former journalists, senior in-house practitioners, government advisors and industry specialists as well as dedicated sector experts.
We take pride in delivering exceptional work for our clients but, at our core, we are a non-hierarchical team who like to spend time together in and out of the office. We are relentlessly collaborative, and supported by leadership who champion and celebrate our collective achievements
The role
We are looking for an ambitious, proactive, and motivated individual with solid B2B PR agency experience, able to lead day-to-day management of accounts. The Senior Account Manager role requires a candidate capable of driving every aspect of creating and implementing client communications programmes, developing and implementing media and stakeholder strategy, as well as assisting with overall financial management – forecasting, hours allocation for team members, project and plan budgeting, and managing service levels.
The candidate will be responsible for overseeing quality and operational performance of accounts, ensuring work quality and deadline adherence for junior members of teams, and providing close coaching and development. We are looking for someone who has the experience and gravitas to present confidently and expertly to clients, serving as the day-to-day contact where appropriate and providing counsel from an informed point of view.
Key Responsibilities
- Serving as the daily client contact across accounts, earning the trust of senior stakeholders to deliver day to day work as well as providing proactive counsel on new approaches or ideas to meet clients’ broader objectives
- Developing and implementing media and stakeholder engagement strategies, demonstrating understanding of the Indian media landscape
- Practical and solid understanding of the earned, owned, paid and social media space and how to incorporate these channels into client plans for holistic communications programmes
- Producing content, including op-eds written on behalf of high-profile individuals, press releases, social content, narrative and messaging documents, and PowerPoint presentations
- Playing a key role in the research, competitor analysis, planning and development of campaigns and driving these forward
- Overseeing quality and operational performance of accounts, ensuring work quality and deadline adherence for junior members of teams, providing close coaching and development
- Financial management across accounts, including forecasting, budgeting, tracking, and acting upon over-service
- Excellent media handling skills, confident speaking to the media and able to provide informed counsel to clients when developing stories or handling complex issues
- Driving forward new business opportunities, from the research and planning phase to developing proposals and pitching to prospects
The ideal candidate for this role will have/be:
- Desire to work as part of a large team in a busy, fast paced and highly motivated working environment
- Excellent verbal and written skills, ability to articulate point of view with confidence and gravitas
- Proven track record in prioritising workload as well as supporting junior team members
- Ability to balance ‘quick hits’ and longer-term strategy and understanding the difference
- Team player, collaborative, non-hierarchical
- Ability to manage both up and down and take overall responsibility of day to day client deliverables
- Experience of integrating with different practices / teams on cross-business work, ability to work collaboratively with a variety of people to meet client expectations
- Interest in current affairs, news, international business, and consumes media in all forms
- A creative problem solver
- A delivery-driven manager, with ability to take responsibility of tasks and accounts
- A desire to share previous expertise and experience to enhance work of the team
- Keen to carve out distinctive role and use own initiative to help the running of the team
- Entrepreneurial spirit - willingness to ‘get stuck in’ and make the most of opportunities
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
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