Sales Associate

As the largest pureplay adhesives company in the world, H.B. Fuller’s (NYSE: FUL) innovative, functional coatings, adhesives and sealants enhance the quality, safety and performance of products people use every day. Founded in 1887, with 2024 revenue of $3.6 billion, our mission to Connect What Matters is brought to life by more than 7,500 global team members who collaborate with customers across more than 30 market segments in over 140 countries to develop highly specified solutions that enable customers to bring world-changing innovations to their end markets. Learn more at www.hbfuller.com.

The Sales Consultant position is expected to grow and retain HB Fuller's market share and customer base in our HHC GBU. Responsible for Hygiene, RP&T, Graphic Arts, Paper Converting, End of Line, Beverage labeling & ACS global market segments in Dhaka, Bangladesh region.
While achieving profit sales targets, The Sales Consultant is expected to:

•    Demonstrates an ability to communicate and influence at all levels; 
•    Technically competent & independently manage demonstrations and technical problem-solving.
•    Focused on growth (larger opportunities), and optimizing price and profitability;
•    Accountable for delivering results for the territory, Distribution & Key Accounts Management.
•    Ability to train & mentor entry / new sales roles

Key Metric Options (agreed annually)

Territory Sales Plan

Contribution Margin

Volume

Price

Win / Loss Ratio

Training hours on knowledge & skills per quarter

CORE COMPETENCIES

• Accountability for results 

• Customer focused – creating value

• Demonstrates functional excellence 

• Demonstrates business acumen 

• Embraces change and innovation
   

ACCOUNTABILITY FOR RESULTS

• Sales Associate is accountable for delivering annual business results, aligned with business plan, sales, CM and volume

• Growth – focuses effort on delivering growth and maintains existing business to deliver plan

• Negotiates pricing and margin (aligned with the business) using value selling at optimum price and margin for HBF
   

CUSTOMER FOCUSED – CREATING VALUE

• Drive customer intimacy by delivering HBF’s value proposition tailored to meet the needs of the customer

• Promote, quantify and expertly sell value, which differentiates HBF in the market and adds value to our customers

• Consistently deliver value to our customers to realize customer loyalty and minimize erosion

• Provide insight to the customer through expert application of knowledge in the industry Anticipate current and future needs of the customer through deep understanding of the customer’s business

• Promote and sell latest HBF products and technology thereby enhancing our position in the market as an innovative leader

• Begin to demonstrate the ability to teach the customer on current market trends and issues, and is able to be a strategic partner to our customers on key issues such as raw material trends.

• DEMONSTRATES FUNCTIONAL EXCELLENCE

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  DEMONSTRATES FUNCTIONAL EXCELLENCE

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• Consistently manage activities to ensure all EHS requirements are followed

• Leverage all sales processes, including salesforce.com, consistently applies the HBF sales process

• Independently technically support the customer for standard needs, including running a product demonstration

• Identify, develop and close new business opportunities and communicate forecasting needs to the business

• Intimately know the territory/industry, including developing new business pipeline

• Manage time by balancing effort between existing business and new business pipeline

• Provide timely monthly reports and all necessary internal/external communication, and collaboration with other stakeholders

• Understands competitive landscape and how to position HBF for advantage

• DEMONSTRATES BUSINESS ACUMEN

• DEMONSTRATES BUSINESS ACUMEN

• Implement business pricing strategy based on business guidelines, expertly delivers price increases thereby enabling prices to stick

• Promote HBF products and technologies to optimize profitability

• Allocate own resources in a planned and consistent way with the business strategy

• Manage impact on profitability from terms and conditions, supply chain, days outstanding and other aspects

• Manage T&E expenses to budget

• EMBRACES CHANGE AND INNOVATION

• EMBRACES CHANGE AND INNOVATION

• Provide voice of the customer feedback into the organization

• Promote and sell innovative HBF technologies that create competitive advantage and optimize value for customers

• Adapt easily to a dynamic environment and maintain high levels of motivation and engagement

SALES COMPETENCIES & BEHAVIORS
 

• Negotiating: Negotiates more complex situations within and outside of the organization. Thoughtfully develops creative solutions that satisfy all parties.

• Growing a sales territory: A solid understanding of business, financials, products/services, the market and the needs of assigned accounts; may help to develop colleagues' understanding of business and other development needs.

• Presenting: Comfortably presents to a broad and diverse group, maintaining group focus and appropriately responds to unrehearsed questions. Progresses agenda.

• Questioning / Listening: Actively listens to others; asks appropriate questions indicating interest in customers’ business with broad knowledge of the subject; focuses without interruption; evaluates verbal statements and nonverbal behavior to gain insight; responds appropriately in a non-judgmental manner.

• Communicating: Delivers accurate, clear, and concise messages. Presents an open persona that encourages even the most reluctant person to express his/her views. Demonstrates the ability to recognize when others are having difficulty understanding his/her messages and adapts style appropriately.

• Prospecting: Applies effective techniques, promptly establishes connection with key contacts at new prospects with relevant messaging, assesses needs / interest and prioritizes in own pipeline activity.

• Being a team player: Seeks to work with teams. Encourages people with opposing viewpoints to express their thoughts. Assumes accountability for team goals.

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• KNOWLEDGE
   

  Technical knowledge of products & services

  Applies problem-solving skills using technical knowledge, and is able to independently, technically support customer

  Sales Process & Sales Tools

  Creates advantage through deep understanding of customer needs and accelerates sales process by selecting the right opportunities

  Trends in market & industry

  Has a broad understanding of markets and industry, and frequently weaves knowledge into conversations with customers

  Supply chain

  Is able to optimizes offer for the customer and HBF by creatively using supply chain knowledge

  Equipment & application process

  Able to recommend basic improvements to customers' processes

  Substrate

  Has broad working knowledge of multiple substrates with advantages and disadvantages of each

  Business  Acumen

  Consistently applies pricing strategy to achieve margin goals

  Has broad understanding of all key business concepts

  EMPLOYEES SUPERVISED

  None

  SCOPE OF RESPONSIBILITY
   

  New business development activities, which represents >50% of time.

  Travel across Bangladesh which represents > 50% of time.

• Minimum Requirements

• 4 year college degree, with a technical/mechanical, marketing, or chemistry background preferred

• 3+ years of relevant sales experience in Industrial B2B selling, proven track record in sales targets, account management and new market developments.

• Background of selling Post Press or Packaging consumables will be an advantage

• Has Experience in account and channel partners management.

• Has Expertise in delivering client focused solutions based on customer needs, Able to build & develop a value proposition to differentiate HB Fuller from its competitors 

• Capable of becoming an expert on customer applications and machinery.

• Must have a valid driver’s license and be willing to travel.

• Travel time depends on size/geography of the territory.

• Ability to lift and carry up to 50 lbs.

H.B. Fuller is an Equal Employment Opportunity employer and proud to have created a collaborative culture where employees around the world are seen, heard, and respected. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or marital status or status as a protected veteran, or any other legally protected classification.

H.B. Fuller does not accept unsolicited resumes from recruiters, employment agencies, or staffing firms. To conduct business with H.B. Fuller, a written service agreement must be executed by Human Resources prior to submitting any information relating to a potential candidate. Without a signed service agreement, H.B. Fuller shall not be obligated for payment of any fee or compensation.