Company Description
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description
Freshworks is seeking a dynamic and strategic Product Marketing Manager, who will be responsible for developing and executing go-to-market strategies to drive the adoption and success of products in the market. This role will collaborate closely with cross-functional teams, including product management, sales, and customer success, to define positioning, messaging, and target audiences. This role involves conducting market research, creating compelling marketing materials, and analyzing the effectiveness of campaigns to optimize performance. The Product Marketing Manager ensures alignment between the product's value proposition and customer needs, enabling sustained growth and competitive differentiation.
Reporting to the Director of Product Marketing, you will be a key driver in collaborating across multiple critical outcomes, including successful product launches, actionable market insights, and identifying and executing on activities to increase market adoption.
Key Responsibilities:
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Product messaging and positioning – Develop product messaging & positioning that resonates with internal stakeholders, customers, and differentiates our offering in the market.
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Content – Lead the content strategy & creation charter to develop top, mid, and bottom of funnel content for the offering.
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GTM enablement – Work with various teams to plan & execute programs that communicate value propositions, provide high-value sales tools, and focused training to help them excel.
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Market, customer, and competitive analysis - Be the expert on the customer, the industry/technology trends, and the competitors in the market.
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Product and feature adoption - Drive adoption of the offering amongst the customer base using various strategies and tactics including feature launches, support articles, webinars, website, and more.
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Evangelism – Serve as the primary advocate and go-to thought leader for the offering when engaging and influencing customers, partners, analysts, and other key stakeholders.
Qualifications
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Graduate degree with 8+ years prior experience in a similar position, with minimum 5 years experience in working with product marketing, competitive intelligence, or a related GTM role within a B2B SaaS or enterprise software company.
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Ability to understand complex technology and translate it into simple & easy marketing content.
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Proven experience in building marketing plans, buyer persona/ideal customer profile, and liaising with senior stakeholders.
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Excellent communication skills in English - written, verbal, and presentation skills, with an eye for quality and attention to detail.
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Ability to collaborate with diverse cross-functional teams, across geographies; including top management, product, engineering, operations, sales, and marketing.
Additional Information
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
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