The Product Marketing Manager will lead go-to-market strategies, conduct market and customer analysis, develop product messaging, and oversee demand generation campaigns. Responsibilities include working with cross-functional teams, managing content development, improving onboarding processes, and analyzing campaign performance metrics.
Wati is a Series B, fast growing SaaS platform that is revolutionizing how companies communicate with their customers.
Through our cutting-edge customer engagement software built on Whatsapp’s Business API, businesses are now able to have personalised conversations, be easily accessible and engage with their customers in-real time - at scale! We live in the on-demand economy, where customers expect fast, simple and easy service and that’s exactly what our platform empowers companies to do.
This is made possible through Wati’s easy-to-use platform that can be up and running in no time. As a result, small and medium businesses have embraced the platform rapidly, and thousands of customers across 100+ countries are now using Wati.
We are seeking an experienced and talented Product Marketing Manager to join our dynamic team. As a Product Marketing Manager, you will play a key role in driving go-to-market strategies, setting up product launch processes and will work closely with the Head of Product on product strategy and positioning.
What you’ll do:
- Market and Customer Analysis: Conduct ICP research & market analysis to inform product roadmap and GTM strategy to launch in different geographies like India, SEA, LATAM, US & more
- Go-to-Market Strategy: Develop plans for product launches and promotions. Define target markets and work with sales and product teams for strategy alignment.
- Product Positioning and Messaging: Create clear product messages that stand out. Tailor messaging to resonate with different segments of the target audience. Build in product tours and guides for different ICPs by understanding their pain points and how Wati helps alleviate them. Keep messaging consistent across marketing channels.
- Demand Generation: Plan campaigns to boost product awareness and attract customers. Work with the growth team to increase free sign ups and use data to improve campaign results.
- Content Development: Make marketing materials like competitor pages, whitepapers, videos and presentations. Manage content for online campaigns like social media and email. Simplify technical ideas for marketing.
- Onboarding & activation: Identify opportunities to improve the onboarding process and increase product activation
- Results: Regularly review key performance indicators (KPIs) related to monetization, conversion rates and upgrade rates for launched campaigns to understand if success criteria was met
- At least 5+ years experience in B2B SaaS product marketing.
- Proven track record of executing successful product / feature launches - ideally in a PLG set up.
- Background in copywriting / content marketing is a plus
- Excellent written and verbal communication skills with the ability to create compelling product messaging and collateral
- Key eye for good design and user experience
- Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing.
- Analytical mindset with the ability to leverage data and market insights to drive decision-making.
- Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
- Self-motivated and proactive with a strong sense of ownership and accountability.
- Passion for technology and staying up-to-date with industry trends.
- Bachelor's degree in marketing, business, or a related field (MBA is a plus).
- Experience working in startups - a plus
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