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Job Requisition ID #
24WD84254
Position Overview
Reporting to the Head of Marketing for India & SAARC, this role will be responsible for developing and executing comprehensive field marketing strategies and programs that drive revenue growth and customer acquisition for Autodesk solutions for Manufacturing and Media & Entertainment across key industry segments and personas. This role will focus on audience-centric marketing strategies, driving product and industry marketing initiatives, and creating compelling marketing programs to generate demand and achieve revenue goals. The individual will be a key senior member of the marketing team and collaborate with cross-functional teams, including sales, technical sales, digital marketing, industry strategy, and partner teams to ensure cohesive and impactful marketing efforts. The role requires a strategic thinker with strong analytical skills, hands-on demand generation expertise, and a proven track record of driving results in a complex but collaborative team environment, knowing that their contributions significantly impact regional outcomes.
Responsibilities
- Drive revenue impact through strategic demand generation initiatives
- Own the local marketing strategy, planning, and execution of field marketing programs and targeted campaigns to drive market penetration in the Volume segment for Autodesk Product Design & Manufacturing and Media & Entertainment
- Develop targeted marketing strategies for different audience segments, including engineers, designers, IT, and R&D
- Utilize data-driven insights to understand audience needs and preferences and tailor marketing efforts accordingly
- Develop and implement field marketing programs, webinars, and events by working closely with regional demand generation, content marketing, product marketing, and sales to align with regional business strategies
- Plan, execute, and optimize integrated marketing campaigns across multiple channels, including digital, social media, email, and events
- Measure and analyze marketing program performance, adjust strategies to maximize ROI, and achieve marketing goals
- Report and present monthly and quarterly marketing results and highlights for internal audiences
- Collaborate with internal teams and external agencies to ensure cohesive and effective campaign execution
- Support creation and production of value-driven content for local thought leadership and localize campaigns and content for India
- Manage relationships with senior stakeholders across the organization, ensuring alignment and collaboration on key initiatives
- Advocate for marketing priorities and secure necessary resources while navigating complex organizational dynamics
- Work with the Partner Marketing & Channel team to ensure partners execute marketing programs aligned with business priorities in Territory, including correct allocation of MDP resources
- Manage and own the respective marketing budget and local agencies
Minimum Qualifications
- At least 14-16 years of experience in B2B tech marketing with expertise in the Volume segment
- Experience creating and executing growth strategies for businesses with knowledge of both Field Marketing and Digital Marketing
- Proven experience creating and implementing effective marketing strategies with significant organizational impact
- Strong problem-solving and budget management skills to ensure optimal spend against business priorities
- Demonstrated ability to build collaborative, trustworthy relationships across functions and geographies to achieve shared business objectives
- Highly motivated, results-oriented, self-starter with a strong blend of creativity and analytical skills
The Ideal Candidate
- Very advanced expert roles that provide advice relevant to their subject matter expertise to senior leaders
- Jobs at this level reflect sophisticated subject matter expertise and consultative capabilities
- Development of novel, highly innovative solutions is often required
- Recognized as experts within a discipline while applying working knowledge of theories and concepts in other related disciplines
- Lead the resolution of complex problems within their discipline, often integrating cross-functional processes and outcomes
- Anticipate business challenges that could significantly impact Autodesk's operational and financial success and proactively develop solutions
- Provide input to functional strategies related to their discipline
- Influence leaders within their function to adopt solutions, establish priorities, and allocate resources
- May lead teams or projects with broad visibility
Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Salary transparency
Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.
Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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