As a PPC Specialist, you will manage, execute, and optimize Paid Search & Paid Social PPC marketing campaigns for our products and services. The goal is to deliver the most efficient result in conversions, traffic, and other key performance indicators.
Within this role, you will devise and execute the PPC strategy whilst managing all aspects of the planning, implementation, reporting, campaign administration, auction bid management, etc.
The ideal candidatewill possess a deep understanding of digital marketing trends, and analytics, and has a proven track record of optimizing PPC campaigns to drive measurable results.
This is a great opportunity for an ambitious PPC Specialist who is seeking to manage campaigns worldwide, experiment with the latest trends in the performance marketing landscape, and develop holistic performance marketing strategies across
Search Engines and Social Media.
Responsibilities
- Plan, develop and implement PPC campaigns and new PPC activities worldwide for all lead generation activities.
- Collaborate with cross-functional teams to align PPC strategies with overall business goals and objectives.
- Create, manage, and optimize PPC campaigns across platforms such as Google and LinkedIn etc.
- Utilise analytics tools to track and analyze campaign performance.
- Reporting of PPC performance to line manager, senior management, and relevant regional QS student enrolment teams.
- Take responsibility for improving PPC ad creative, impression share, quality scores cost per click, cost per conversion.
- Keeping up to date with the latest industry trends via articles, podcasts etc, and sharing best practices accordingly.
Requirements
- Minimum 3-4 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, LinkedIn, and other ad platforms strategies and techniques
- Experience managing paid media campaigns for B2B organizations
- Sound experience with tools like Google AdWords, Google Analytics, LinkedIn
- Campaign Manager
- Hold expertise to accurately manage monthly allocated media budget
- Strong abilities to prioritise work and deliver things on time
- Excellent interpersonal, communication & project management skills
