The Performance Marketing Specialist will manage and optimize Google Ads campaigns, enhance conversion rates, and ensure seamless marketing operations through data analysis and A/B testing.
Sprinto is an AI-native GRC platform that helps organisations manage risks, audits, vendor oversight, and continuous monitoring from a single connected platform. With a team of 350+ employees serving 3,000+ customers across 75+ countries, Sprinto combines scale with expertise to deliver trust and compliance. Backed by top-tier investors such as Accel, Elevation, and Blume Ventures, we’ve raised $31.8M in funding to fuel our mission. Trusted by leading organisations including Whatfix, Anaconda, Ultrahuman, WeWork, AI Foundation, and HackerRank, Sprinto supports 300+ integrations and 200+ global security standards, including SOC 2, ISO 27001, GDPR, HIPAA, and PCI-DSS.
Founded in 2020 by second-time entrepreneurs Girish Redekar and Raghuveer Kancherla, Sprinto is recognised as a Leader on G2 in Compliance Automation and has been named a LinkedIn Top Startup multiple years in a row.
Sprint With Sprinters
At Sprinto, your work has purpose — and your life has space. We are a workplace where you’re empowered to execute on your most ambitious ideas and deliver your best output in a fast-paced, innovative, and supportive environment.
What The Role Involves:
We’re hiring a high-caliber performance marketer to own and scale a significant paid acquisition budget. This is a hands-on, revenue-impacting role for someone who combines elite Google Ads expertise with deep conversion rate optimization skills. You will directly influence pipeline and revenue — not just campaign metrics.
What Your Impact Will Look Like:
- Own Google Ads at scale
- Manage and optimize Search, PMax, Display, and YouTube campaigns.
- Scale budgets efficiently without compromising CAC.
- Drive structured experimentation across bidding, audience, and creative.
- Implement robust conversion tracking and attribution models.
- Lead Conversion Rate Optimization
- Run hypothesis-driven A/B tests across landing pages and funnel stages.
- Identify and eliminate conversion bottlenecks.
- Improve CVR from click → lead → qualified pipeline.
- Strengthen Marketing Operations
- Work closely with CRM systems (HubSpot/Salesforce or similar).
- Set up and troubleshoot tracking (GA4, GTM).
- Manage integrations using tools like Zapier or Pabbly.
- Ensure clean data flow between ads, analytics, and CRM.
- Drive Decisions Through Data
- Analyze funnel performance, CAC, LTV, and payback periods.
- Build dashboards and reporting frameworks.
- Prioritize experiments based on impact and statistical validity.
- Craft High-Performance Messaging
- Write compelling search and display ad copy.
- Collaborate on landing page messaging that converts.
What You’ll Bring To The Team:
- 4–6 years of hands-on performance marketing experience.
- Proven experience managing $100K+/month ad budgets (ideally higher).
- Demonstrated success improving conversion rates through structured experimentation.
- Strong analytical thinking and commercial acumen.
- Technical fluency across marketing tools and tracking systems.
- Ownership mindset with high accountability.
- This role is ideal for someone who:
- Thinks in systems, not tasks.
- Makes decisions grounded in data.
- Stays calm under significant budget responsibility.
- Operates independently and drives measurable impact
How We Care For Our Sprinters :
- Work wherever you are: We’re 100% remote, so you get to choose if you want to work from home, cafe, hills or beaches.
- Co-working, on the house: If co-working is your jam, we offer a generous annual allowance of up to INR 14,000 annually* for social working.
- We care about your learning: We are invested in seeing you grow, and commit USD 1000 annually to help you level up your skills.
- We count your spark, not your leaves: We care about you not just as an employee, but as a person. So if you need a reset, make use of Unlimited leaves.
- Your Safety Net, Woven in: We take care of the what-ifs. From health insurance with coverage up to INR 10 lakh for you and your family, to accident protection of an additional INR 10 lakh, and life insurance worth 3× your annual salary, our benefits wrap you and your family in protection so you can focus on thriving.
- Workspace setup of your dreams: Work from anywhere, and if that’s home, we’ll chip in INR 35,000 to help you create a space that’s as effortless as your workflow.
Inclusion & Diversity
Sprinto is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender, sexual orientation, age, disability, or any other protected status. You are welcome at Sprinto for who you are, and we encourage you to bring your complete selves to work. Our culture is built on the strength of diverse thinking — when people with different perspectives, ideas, and ways of solving problems come together, it fuels collaboration and accelerates our mission.
At Sprinto, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. Please share your request for reasonable accommodations at any stage of the application or interview process; we want to ensure everyone feels heard and seen.
Top Skills
Ga4
Google Ads
Gtm
Hubspot
Pabbly
Salesforce
Zapier
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