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The Performance Marketing Specialist will develop and execute campaigns, analyze performance data, manage budgets, and collaborate on ad content creation.
Top Skills:
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Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
As a Staff Software Engineer, you'll architect and develop platform solutions, mentor junior engineers, and solve technical challenges utilizing Golang and modern cloud technologies, within a high-performing team focusing on AI and customer experience.
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Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
Architect and develop payment solutions for Coinbase's backend, focusing on scalable systems, service-oriented architecture, and high-quality code. Collaborate with cross-functional teams and provide technical structure and strategic roadmaps.
Top Skills:
DockerDynamoDBGoJavaMongoDBPostgres
A Fintech Client is seeking a Performance Marketing Specialist to join our marketing team. This role focuses on driving growth through data-driven paid media strategies. The ideal candidate will be skilled in analyzing performance data to optimize campaigns and maximize ROI.
RESPONSIBILITIES
- Develop and execute performance marketing campaigns across multiple channels, including search, social, display, and affiliate marketing.
- Analyze campaign performance metrics and identify opportunities for optimization to enhance efficiency and effectiveness.
- Generate detailed reports on campaign performance, presenting findings and actionable recommendations to stakeholders.
- Manage and allocate budgets effectively, ensuring optimal spend across all channels to achieve marketing goals.
- Implement A/B tests and other experimental designs to refine targeting, creatives, and bidding strategies.
- Partner with creative and content teams to create compelling ad content that resonates with target audiences.
- Keep abreast of industry trends and competitive landscape to inform performance marketing strategies.
REQUIREMENTS
- Previous experience in performance marketing with a strong emphasis on paid media and analytics.
- Proficiency in platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools like Google Analytics.
- Strong analytical skills with a track record of using data to drive decision-making.
- Excellent verbal and written communication skills.
- Ability to work independently and collaboratively in a team-oriented environment.
What you need to know about the Delhi Tech Scene
Delhi, India's capital city, is a place where tradition and progress co-exist. While Old Delhi is known for its rich history and bustling markets, New Delhi is defined by its modern architecture. It's clear the region places a strong emphasis on preserving its cultural heritage while embracing technological advancements, particularly in artificial intelligence, which plays a central role in shaping the city's tech landscape, fueled by investments in research and development.
