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Performance Marketing Specialist

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In-Office
New Delhi, Delhi
In-Office
New Delhi, Delhi

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A Fintech Client is seeking a Performance Marketing Specialist to join our marketing team. This role focuses on driving growth through data-driven paid media strategies. The ideal candidate will be skilled in analyzing performance data to optimize campaigns and maximize ROI.
RESPONSIBILITIES

  • Develop and execute performance marketing campaigns across multiple channels, including search, social, display, and affiliate marketing.
  • Analyze campaign performance metrics and identify opportunities for optimization to enhance efficiency and effectiveness.
  • Generate detailed reports on campaign performance, presenting findings and actionable recommendations to stakeholders.
  • Manage and allocate budgets effectively, ensuring optimal spend across all channels to achieve marketing goals.
  • Implement A/B tests and other experimental designs to refine targeting, creatives, and bidding strategies.
  • Partner with creative and content teams to create compelling ad content that resonates with target audiences.
  • Keep abreast of industry trends and competitive landscape to inform performance marketing strategies.
REQUIREMENTS
  • Previous experience in performance marketing with a strong emphasis on paid media and analytics.
  • Proficiency in platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools like Google Analytics.
  • Strong analytical skills with a track record of using data to drive decision-making.
  • Excellent verbal and written communication skills.
  • Ability to work independently and collaboratively in a team-oriented environment.

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Delhi, India's capital city, is a place where tradition and progress co-exist. While Old Delhi is known for its rich history and bustling markets, New Delhi is defined by its modern architecture. It's clear the region places a strong emphasis on preserving its cultural heritage while embracing technological advancements, particularly in artificial intelligence, which plays a central role in shaping the city's tech landscape, fueled by investments in research and development.

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