WWF-India,
one of the country’s largest conservation organizations working on wildlife and
nature conservation, is seeking a Performance
Marketing Associate to support its digital fundraising efforts through paid
channels. The role will report to the Manager – Digital Marketing and
Fundraising and will support the execution and operational management of paid
digital fundraising campaigns across Meta Ads, Google Ads, and other relevant
platforms. This is an execution-focused role offering strong learning and
growth opportunities in performance marketing and digital fundraising.
Job Profile:
- Digital
Fundraising (DFR): Support donor
acquisition efforts through paid digital campaigns by optimizing for
conversions across donation journeys and aligning campaign execution with key
fundraising metrics such as cost per donation and donor acquisition efficiency.
- Campaign
Execution & Monitoring: Execute,
monitor, and support optimization of paid media campaigns (SEM, social,
display) in alignment with digital fundraising objectives and defined
performance goals.
- Reporting & Performance Tracking: Maintain campaign dashboards and prepare regular reports
highlighting key campaign metrics, trends, and observations to support campaign
decision-making.
- A/B Testing
Support: Implement and monitor A/B tests
across creatives, ad copy, and landing pages to support campaign optimization
and improve conversion performance.
- Budget Tracking: Support campaign budget tracking and spend monitoring across
platforms to ensure timely pacing and efficient utilization.
- Campaign Setup: Implement
campaign structures, audience targeting, including retargeting cohorts, and
budget allocation in line with defined strategies.
- Collaboration: Work closely with internal teams and external partners/agencies
to coordinate creative assets and support effective campaign execution.
- Market &
Audience Research: Support
audience research and stay updated on platform tools, trends, and best
practices relevant to digital fundraising campaigns.
- Conversion & Content Support:
Support the execution of email campaigns and user journeys; assist with updates
to landing pages and campaign flows; ensure messaging aligns with campaign
objectives.
- Additional Responsibilities:
Support other Digital Fundraising (DFR) initiatives and related activities as
may be required from time to time.
Requirements
Qualifications & Experience Required:
1. Graduate/Postgraduate in Marketing,
Communications, or related field
2. Minimum 2 years of relevant experience
in performance marketing, digital marketing, or paid media
3. Hands-on experience in setting up and
managing campaigns on Meta Ads and/or Google Ads, with a focus on driving
conversions and optimizing performance metrics (e.g., CPC, CTR, CPA)
Desired Skills and Abilities:
· Hands-on working knowledge of
o paid media platforms (Meta Ads, Google Ads)
o online advertising tool (Google Ads, Google Analytics, Meta Ads, Google
Tag Manger etc.)
o target audience profiling
· Understanding of A/B testing, analytical tools and ability to turn metrics
into actionable insights
· Exceptional writing & editing skills, including writing styles suited
for digital media
· Willingness to
learn and grow in a fast-paced environment
· Strong attention
to detail and ability to manage multiple tasks
· Good
communication and coordination skills
What
the Role Offers
· Hands-on experience in managing performance
marketing campaigns
· Exposure to digital fundraising and donor
acquisition strategies
· Opportunity to grow into campaign optimization,
content, and funnel management
