About
the Role
We're looking for an experienced and
results-driven Performance Marketer / Digital Marketing Ad Specialist to
lead the execution, management, and optimization of our paid digital
advertising campaigns. The ideal candidate thrives in a fast-paced environment,
possesses deep expertise in major ad platforms, and is passionate about driving
measurable growth and maximizing Return on Investment (ROI).
● Campaign Strategy &
Execution: Design, implement, and manage high-performing
paid digital advertising campaigns across various platforms, primarily Meta
and Google Ads.
● Budget Management: Monitor and manage advertising budgets effectively, ensuring optimal
allocation across channels and campaigns to meet Key Performance Indicators
(KPIs) such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and
Lifetime Value (LTV).
● Ad Creative & Copy: Collaborate with creative teams to develop compelling ad copy and visual
assets, ensuring alignment with brand guidelines and platform best practices.
● Optimization &
Analysis: Continuously analyze campaign performance
data, identify trends, and implement rigorous A/B testing (e.g., ad formats,
targeting, bidding strategies) to maximize efficiency and scale performance.
● Audience Targeting: Develop sophisticated audience segmentation and targeting strategies
(e.g., lookalikes, custom audiences, retargeting) to improve ad relevance and
conversion rates.
● Reporting: Prepare detailed weekly and monthly performance reports, providing
actionable insights and recommendations to stakeholders.
● Landing Page
Optimization: Work with web development teams to ensure
landing pages are optimized for conversion, aligning with the ad messaging and
user experience.
● Stay Current: Keep up-to-date with the latest trends, algorithm changes, and new
features across Meta, Google Ads, and the broader digital marketing landscape.
● Experience: 3 to 5 years of hands-on, proven experience managing and
optimizing large-scale paid digital advertising campaigns.
● Mandatory
Education/Certification: Diploma or
Certification in Meta Ads (Facebook/Instagram Ads), Google Ads (Search,
Display, Video), OR a comprehensive Digital Marketing certification.
● Platform Expertise: High proficiency in using Meta Ads Manager and Google
Ads Platform.
● Analytical Prowess: Excellent analytical skills with the ability to interpret complex data,
draw meaningful conclusions, and translate findings into strategic actions.
● Technical Knowledge: Understanding of tracking mechanisms, including the Meta Pixel, Google
Tag Manager, and Conversion API implementation.
● Communication: Strong written and verbal communication skills to articulate strategies
and results clearly.
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