Develop and optimize paid media campaigns across Google and Facebook platforms. Responsibilities include media buying, budget management, keyword research, audience targeting, landing page and ad copy optimization, KPI definition, testing, analytics, reporting, and performance insights. The role requires cross-functional collaboration and staying current with digital advertising best practices to maximize return on investment and customer acquisition.
This is a remote position.
Job Responsibities :
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Managing ads on Google Ads( Search, Display, Shopping and Video)and Facebook( Facebook & Instagram)
- Optimize copy and landing pages for paid search engine marketing campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
Requirements
Skill Required
- Exp. in Google Analytics and Data studio creation.
- Minimum exp. of 4 yrs
- Well-versed in performance marketing, conversion, and online customer acquisition
- Adept at Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
Benefits
Best in the Industry, commensurate with experience and industry practice.
Similar Jobs
Edtech • Software
Develop and execute SEO and growth marketing initiatives for an online K-12 school. Responsibilities include meta tag and content optimization, keyword research, competitor and website audits, XML sitemap and robots.txt creation, link building, backlink analysis, online reputation management, and recurring performance reporting.
Top Skills:
Robots.TxtXML
Big Data • Cloud • Software • Database
Lead and manage a regional Builder Relations team in APAC, driving developer and customer engagement through schema design reviews, live enablement sessions, content creation, and collaboration with Sales and Marketing. Mentor team members, measure business impact, and scale developer enablement programs while advocating MongoDB adoption and AI-native solutions.
Top Skills:
AIAWSDocument DatabasesGCPAzureMongoDBMongodb Atlas
.png)
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
Design and implement a unified orchestration layer coordinating vendor and internal LLMs and human agents. Build production-grade Python services, drive ML projects from design to delivery, ensure secure, scalable AI-enabled customer experiences, and collaborate across teams to meet security, compliance, and performance standards.
Top Skills:
Aws BedrockDeep LearningGoogle AdkLanggraphLangsmithLlmsPythonVertex Ai
What you need to know about the Delhi Tech Scene
Delhi, India's capital city, is a place where tradition and progress co-exist. While Old Delhi is known for its rich history and bustling markets, New Delhi is defined by its modern architecture. It's clear the region places a strong emphasis on preserving its cultural heritage while embracing technological advancements, particularly in artificial intelligence, which plays a central role in shaping the city's tech landscape, fueled by investments in research and development.
