The Offline Marketing Lead will strategize and implement media campaigns using various offline advertising mediums while coordinating with creative agencies. This role includes monitoring campaign performance, aligning marketing initiatives with business goals, and designing customer retention strategies to enhance brand visibility and loyalty.
This role is with one of our portfolio companies.
Role & Responsibilities:
- Strategize, plan, and implement media campaigns across outdoor hoardings, print advertising, ambient and innovative advertising mediums, and mall advertising.
- Coordinate with creative agencies and vendors to conceptualize, design, and deliver high-quality marketing materials such as brochures, opportunity documents, and floor plans.
- Ensure that all collaterals align with brand guidelines and effectively communicate value propositions.
- Act as the primary liaison for multiple external partners, ensuring timely and efficient execution of marketing initiatives.
- Work closely with internal stakeholders to align marketing efforts with overall business objectives.
- Stay updated on emerging offline marketing trends and adopt innovative strategies to enhance campaign effectiveness.
- Ensure timely delivery and alignment of these materials with broader marketing campaigns.
- Monitor the performance and impact of media campaigns, ensuring timely execution and quality.
- Maintain a content calendar aligned with brand goals, campaigns, and product launches.
- Design and execute customer retention campaigns to increase brand loyalty.
- Continuously experiment with creative marketing strategies to boost visibility and engagement.
- Proven experience in offline marketing, with a minimum of 6 years in a similar role.
- Exceptional written and verbal communication skills.
- Strong understanding of brand marketing and community trends.
- Creative thinking and problem-solving abilities.
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