Sociowash is an Integrated Advertising Agency with a mission to add value to the brands we work with. From the blueprint of digital strategy to pixel-perfect execution, we lay out every domino to help brands matter more. We fuse creativity, technology, and media to bring ideas to life, and tell unforgettable stories.
We are a wholesome melting pot of people hailing from different walks of life who believe in having fun at work and being good at drinking games.
We work in an uber-collaborative atmosphere, always on the go, creating kickass content for all our stakeholders.
Requirements
Role Overview
We are looking for a hands-on Amazon & Flipkart Ads Expert who can own end-to-end marketplace advertising performance. The core objective of this role is to drive profitable growth by planning, executing, optimizing, and scaling ad campaigns while maintaining highly detailed performance trackers at keyword, ASIN, placement, and campaign levels.
This is a results-driven role—you will be measured on ROAS improvement, efficient scaling, and disciplined optimization.
Key Responsibilities
1. Campaign Execution & Optimization
Plan, launch, and manage Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and Flipkart Ads (PLA, Search, Display).
Perform daily, weekly, and monthly optimizations across:
Keywords (search terms, match types, negatives)
ASIN / product targeting
Bids, budgets, and placements
Structure campaigns for scalability and profitability (harvesting, isolation, expansion).
Continuously test and optimize:
New keywords & ASINs
Auto → Manual mining strategies
Placement bid adjustments (Top of Search, Product Pages).
2. ROAS Scaling & Performance Growth
Scale ad spend without hurting ROAS, using data-backed decisions.
Identify scalable winners (keywords, ASINs, campaigns, placements).
Control wasted spend through aggressive search term mining and negatives.
Improve key metrics:
ROAS / ACOS
Conversion Rate (CVR)
CTR
TACOS (where applicable).
3. Advanced Tracking & Reporting
Maintain extremely detailed trackers, including but not limited to:
Campaign-level performance
Keyword-level performance
Search term performance
ASIN/product-level performance
Placement-level performance
Build and update trackers in Excel / Google Sheets on a daily or weekly basis.
Track trends, anomalies, and performance drops before they impact revenue.
Share clear insights and action plans, not just reports.
4. Listing & Conversion Optimization Support
Work closely with catalog/listing teams to:
Improve product titles, bullets, images, A+ content (Amazon)
Enhance PDP quality to improve CVR and ROAS.
Identify listing gaps affecting ad performance and recommend fixes.
5. Experimentation & Continuous Improvement
Run structured experiments on:
Bidding strategies
Campaign structures
New ad formats
Stay updated with Amazon & Flipkart ad platform changes, betas, and best practices.
Benchmark performance against category and historical data.
6. Required Skills & Experience
4–8+ years of hands-on experience managing Amazon & Flipkart Ads.
Proven track record of:
Scaling spend with stable or improving ROAS
Driving profitable growth for marketplaces
Strong understanding of:
Amazon Ads ecosystem & Flipkart Ads dashboard
Keyword research, harvesting, and negation strategies
Advanced Excel / Google Sheets skills (pivot tables, formulas, trackers).
Strong analytical mindset with attention to detail.
Ability to work independently and take ownership of numbers.
7. What Success Looks Like in This Role
ROAS improves month-on-month.
Spend scales without performance drop.
Clear visibility on where every rupee is being spent.
No blind spots in data—everything is tracked, analyzed, and optimized.
Bonus (Good to Have)
Experience handling large ad budgets.
Understanding of TACOS and full-funnel marketplace growth.
Experience in D2C or high-competition categories.
Benefits
