The Marketo Expert will audit the Marketo database, update records, manage email marketing campaigns, and provide ongoing support.
A leading medical device manufacturing company is seeking a Marketo Expert (Freelance, Remote) to support its marketing initiatives. The ideal candidate will be responsible for auditing the current Marketo database, updating records, and assisting with email marketing campaigns.
- Conduct a comprehensive audit of the current Marketo database, including analyzing record counts by country and reviewing collected data fields.
- Import approximately 350-400 new records from a past event into the Marketo database.
- Develop and execute an EDM campaign to promote an upcoming webinar for a medical treatment product.
- Provide ongoing database management and email marketing support on an ad hoc basis.
Requirements
- Proven experience working with Marketo, including database management, campaign execution, and reporting.
- Strong understanding of data segmentation, email marketing best practices, and lead nurturing strategies.
- Ability to analyze and optimize database records for improved engagement.
- Strong communication skills, both written and verbal.
- Excellent attention to detail.
- Marketo and Salesforce Certified Expert preferred, but not required.
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