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F5

Marketing Strategist I

Job Posted 19 Days Ago Posted 19 Days Ago
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2 Locations
Senior level
2 Locations
Senior level
The Marketing Ops Specialist will manage campaigns in Marketo, oversee project timelines, maintain data integrity, and optimize marketing strategies through data analysis.
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At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

The new addition to our world-class marketing operations team is an analytical and strategic thinker able to develop and implement creative solutions to operational challenges. You have very strong attention to detail, are well organized and can manage multiple projects simultaneously. You thrive in a fast-paced entrepreneurial environment.

Responsibilities:

Under the supervision of a Manager, this individual performs the following functions:

  • Collaborate closely with field marketing managers to understand campaign requirements and objectives
  • Design, test, deploy and report on campaigns in Marketo. Includes creation of campaign names, attributes, and hierarchy structure following our standard practices to ensure consistent reporting; building emails using standard templates; working with the web team to create landing pages and forms.
  • Build campaign lists using data in Marketo and Salesforce.com. Ensure lists are targeted and adhere to the company’s privacy policies.
  • Maintain a campaign calendar to track both production schedule & workload, as well as govern email communication frequency according to our policies.
  • Ensure processes and best practices are in place to maintain the integrity of the Marketo data.
  • Monitor email campaigns and perform data analysis on email/campaign results. Provide recommendations to field marketing teams to optimize and improve future campaigns.
  • Monitor database health and continually seek to improve database health and hygiene
  • Communicate effectively and manage your projects, timelines, processes and results at all times.

Requirements:

  • 5 – 8 years hands-on experience using a marketing automation platform – Marketo  or Eloqua strongly preferred
  • HTML skills and working knowledge of the Adobe marketing stack a plus.
  • Passion for continuous improvement and learning; you must want to track and measure the impact marketing has on the business
  • Ability to prioritize and meet deadlines in a fast-paced and dynamic work environment
  • Highly effective communicator – both verbal and written
  • Strong administration and organisational skills

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.

Top Skills

Adobe Marketing Stack
HTML
Marketo
Salesforce

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