About The Team
Rubrik’s Marketing Team is growing and we’re looking for individuals to join us at one of the most pivotal moments in our journey. Our team breaks boundaries and challenges the status quo, innovating along the way. We embrace a culture of opportunity and empowerment, allowing team members to take their best ideas and see them to fruition, while constantly exploring one-of-a-kind strategies. Come be part of a team bringing a fresh perspective to data security. Join us and let’s be unstoppable, together
About the role
Join us as a Field Marketing Performance Analyst and help us unlock the full potential of our marketing campaigns.In this role you will be monitoring, analyzing, and optimizing the performance of our marketing campaigns. This role will work closely with Global Field and Partner Marketing teams, ensuring that all campaigns are tracked accurately, lead routing is optimized, and attribution is clearly captured. You will be responsible for post-production funnel monitoring, campaign performance analysis, and quality assurance, helping to ensure data integrity and alignment with KPIs.
If you're a strategic thinker who thrives on digging into data and helping marketing teams scale, this is the perfect role for you!
What you'll doFunnel Monitoring & Lead Routing:
- Post-Production Funnel Monitoring: Oversee the post-production marketing funnel, ensuring that all stages (from Responses to MQLs, meetings, and pipeline stages) are accurately tracked and reported.
- Lead Routing: Ensure that leads are correctly routed based on predefined criteria, and monitor the accuracy of lead routing assignments. Ensure the timely assignment of MQLs (Marketing Qualified Leads), work with Sales Ops if leads are not routed correctly.
- Lead Scoring Accuracy: Ensure that MQL (Marketing Qualified Lead) scores are calculated correctly and align with campaign objectives.
Funnel Credit & Attribution:
- Attribution & Funnel Credit: Investigate and help marketing ops assign appropriate credit for MQL and meetings activities generated by campaigns, ensuring transparency in attribution and funnel credit.
- Deal Registration (DR) Tracking: Monitor Deal Registration (DR) accounts and ensure they are part of relevant channel marketing campaigns. Ensure that DR accounts are tracked in alignment with campaign objectives.
Campaign Analysis & QA:
- Campaign Analysis: Analyze campaign results and measure performance against target KPIs (e.g., INQ, MQL, meetings). Identify discrepancies and investigate the reasons for any performance gaps.
- Data Integrity: Ensure data integrity is maintained when leads are uploaded into Marketing Automation & CRM systems.
- Quality Assurance (QA): Conduct regular quality assurance checks on campaign data, ensuring that all metrics such as INQ (Inquiry), MQL, and Meeting counts are correctly tracked and reported.
Collaboration & Cross-Functional Support:
- Cross-Functional Collaboration: Work closely with Field Marketing, Partner Marketing, Marketing Operations, and Campaign Managers to ensure seamless execution of campaigns.
- Campaign Updates & Issue Resolution: Provide timely updates to stakeholders on campaign performance, potential issues, and resolution progress.
- Process Improvement: Identify opportunities to improve processes and streamline workflows across global teams. Drive continuous improvements to reduce inefficiencies and enhance campaign effectiveness.
SWAG Management & Inventory:
- Oversee the management of marketing swag and inventory related to campaigns and events, ensuring that resources are allocated efficiently and tracked for future use.
Experience you'll need
- Has 3-4 years of experience in marketing performance analysis, marketing operations, or campaign management, ideally within a B2B environment.
- Strong experience in campaign performance analysis, with the ability to identify discrepancies between target KPIs and actual performance.
- Proficiency in Excel, Google Sheets, and data analysis tools to interpret campaign data
- Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar tools.
- Solid understanding of CRM systems like Salesforce and how to manage lead data within these platforms.
- A detail-oriented mindset with a strong focus on data accuracy and quality assurance in campaign execution.
- Experience with data visualization tools such as Tableau/Power BI
- Strong analytical skills, with the ability to translate complex data into clear, actionable insights.
- Ability to thrive in a fast-paced environment while managing multiple projects simultaneously.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
Rubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.
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Diversity, Equity & Inclusion @ Rubrik
At Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.
Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful.
Our DEI strategy focuses on three core areas of our business and culture:
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Our Company: Build a diverse company that provides equitable access to growth and success for all employees globally.
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Our Culture: Create an inclusive environment where authenticity thrives and people of all backgrounds feel like they belong.
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Our Communities: Expand our commitment to diversity, equity, & inclusion within and beyond our company walls to invest in future generations of underrepresented talent and bring innovation to our clients.
Equal Opportunity Employer/Veterans/Disabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at [email protected] if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
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