Develops and executes integrated marketing and communication strategies across digital, social, television, events, exhibitions, and other channels. Manages campaigns, content, media and agency relationships, market research, stakeholder coordination, budgets, branding, and performance reporting. The role supports brand visibility, audience engagement, and organisational positioning while coordinating multiple projects and traveling as needed for events and promotional activities.
Role Purpose
To develop and execute integrated marketing and communication strategies that strengthen brand visibility, audience engagement, and organisational positioning, while effectively managing campaigns, events, media partnerships, and communication initiatives.
Key Responsibilities- Develop and implement effective, innovative, and result-oriented marketing strategies aligned with organisational objectives.
- Plan, execute, and oversee integrated advertising and communication campaigns across digital and social media, television, exhibitions, events, and other promotional platforms.
- Conduct market research and analyse market trends, consumer behaviour, brand awareness, and competitor activities to identify opportunities and support strategic decision-making.
- Initiate and manage surveys, feedback mechanisms, and market studies to assess customer requirements, satisfaction, engagement, and brand perception.
- Develop and manage content and copy for brochures, press releases, website content, presentations, campaigns, and other marketing and communication materials.
- Build and maintain relationships with media vendors, publishers, advertising agencies, event partners, and other external stakeholders.
- Coordinate with internal teams and external agencies for the timely planning and execution of marketing, branding, communication, and promotional activities.
- Monitor campaign performance through relevant KPIs and performance metrics and prepare periodic reports highlighting outcomes, insights, and recommendations.
- Support the development of marketing budgets and monitor marketing-related expenses to ensure effective utilisation of resources.
- Identify emerging marketing trends, platforms, tools, and opportunities to enhance brand visibility, reach, and engagement.
- Ensure consistency and adherence to organisational branding and communication guidelines across all marketing initiatives and touchpoints.
- Coordinate multiple projects simultaneously while ensuring quality, timelines, and deliverables are effectively managed.
- Be open to travelling as required for events, exhibitions, promotional activities, field engagements, meetings, and other organisational projects across locations.
- MBA/PGDM in Marketing, Marketing Communications, Advertising, Mass Communication, or a related discipline.
- Professional certifications in Digital Marketing, Brand Management, Marketing Communications, or Integrated Marketing will be an added advantage.
- Certifications in Google Analytics, Google Ads, Meta, HubSpot, or equivalent platforms will be desirable.
- Relevant experience in marketing, brand management, corporate communications, advertising, digital marketing, or integrated marketing communications.
- Experience in managing marketing campaigns, media agencies/vendors, events, communication projects, and external stakeholders.
- Experience in managing multiple projects in a fast-paced, multi-stakeholder environment.
- Experience in the development and execution of ATL/BTL, digital, social media, event, and integrated communication campaigns will be an added advantage.
RequirementsKey Requirements
- Strategic Marketing & Communication
- Brand Management
- Integrated Campaign Planning & Execution
- Digital & Social Media Marketing
- Market Research & Consumer Insights
- Content & Copywriting
- Media & Agency Management
- Event & Project Management
- Budget Management
- Stakeholder Management
- Data Analysis & Campaign Reporting
- Strong Written and Verbal Communication
- Problem Solving and Decision Making
- Ability to Manage Multiple Priorities and Deliver Within Timelines
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