Marketing Data Executive

Department: Marketing
Team: Data Marketing
Location: New Delhi with hybrid working (2-3 days in the office)
Position type: Contractor until 31st December 2026 

What the hiring manager says

The Data Marketing team sits at the core of customer engagement, blending marketing expertise with data-driven precision. We design and manage automated, multi-step journeys in Salesforce Marketing Cloud, segmenting audiences by region, industry, and behaviour to deliver highly targeted campaigns. Our team builds and maintains GDPR-compliant marketing forms, creates deduplicated campaign lists, and develops triggered sends and onboarding flows that drive engagement.

We leverage advanced SQL and Salesforce Sales Cloud to streamline workflows, ensure data accuracy, and automate reporting. By combining automation with actionable insights, we continuously optimise audience targeting, campaign performance, and customer experiences.

Mamta Malhotra, Data Marketing Manager
 

About the Team

The Data Marketing team has evolved significantly in the past year, moving from reactive support to becoming a strategic enabler across the business. We are working closely with stakeholders across Membership, Events, Marketing, and Sales. Under the Data Marketing Manager’s leadership, the focus has been on building scalable solutions, automating manual processes, and using data to drive more targeted and impactful marketing. This is an exciting opportunity for someone who wants to be part of a collaborative, forward-thinking team where their ideas and initiative can directly shape how we work and deliver value.

About the role

This role plays a vital part in enabling targeted marketing and sales activity through the creation and management of clean, GDPR-compliant data.

•    Build and manage automated, multi-step journeys (Journey Builder, Automation Studio, SQL).
•    Segment audiences by region, industry, and behaviour without manual workarounds.
•    Create and maintain marketing forms (Form Assembly), ensuring accurate data capture and GDPR compliance.
•    Build targeted, deduplicated email lists for campaigns, lead generation, cross-sell, upsell, and abandoned cart/registration activities.
•    Develop triggered sends and onboarding flows to improve engagement and lead nurturing.
•    Write advanced SQL queries for segmentation, A/B testing, deduplication, and performance tracking.
•    Automate campaign reporting (opens, clicks, conversions, regional splits).
•    Maintain and audit data extensions to ensure clean, reliable segmentation.
•    Ensure GDPR compliance by managing opt-outs, tagging data for monitoring, and applying best practices.
•    Share insights and recommendations to optimise targeting and campaign results.

About You

You are a hands-on data professional with marketing experience. You have deep experience of business-as-usual data requests including data extensions and forms. You may also have some experience of lead generation reporting, subscriber analysis, reporting automation, upselling and cross-selling activities. 

You have very strong attention to detail and a process-driven approach and passionate about automation. You can demonstrate combining problem solving and multi-tasking skills with the ability to understand, translate and deliver upon marketing data-related requirements requests. 

You have a track record working with customer and marketing data (ideally in the Salesforce environment) and your technical skills include Salesforce Sales Cloud, Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder), SQL, Excel.

Contract type

Worker type

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.