Marketing Analyst

Marketing Analyst

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2-3 days per week from an HPE office.

Job Description:

Our HPE marketing teams are focused on making our brand easy to understand and easy to buy. We’re devising data driven brand strategy, from architecture and naming, to why we exist, what we do, who we are and how we look, feel and sound. As a team, we are retaining and attracting new customers by accelerating our business strategy by making our brand stronger, more relevant, differentiated, and authentic. Join us redefine what’s next for you.

HPE is the global edge-to-cloud company built to transform your business. By helping you connect, protect, analyze, and act on all your data and applications wherever they live, from edge to cloud, so you can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you.
Our HPE Integrated Marketing and Communication teams are focused on ensuring that HPE’s value propositions are clear and differentiated, that new and immersive experiences bring to life the company’s innovation and purpose, and that the strength of the company’s brand advances its market position as the leader in hybrid cloud with Enterprise AI and networking as accelerators. We’re devising data driven brand strategy, from architecture and naming, to why we exist, what we do, who we are and how we look, feel and sound. As a team, we are retaining and attracting new customers by accelerating our business strategy by making our brand stronger, more relevant, differentiated, and authentic.
Hewlett Packard Enterprise is an innovative, dynamic company with a rich past and a promising future. Originally Hewlett-Packard Company, HPE has continuously reinvented itself. Today, HPE is one of the world's leading technology companies and provides wired and wireless networking, servers, storage, IT and Cloud services for the next generation of IT infrastructure.
HPE’s Performance Marketing, Analytics and AI is at the forefront, leading the digital and as-a-service transformation within HPE working across HPE Marketing and Communications. The Data Analytics and AI team within this group is looking for a core team member to drive analytics and insights work leveraging the new technology platforms and data. The team member will work on programs that use data driven insights to better connect with customers and enhance their customer experience. We’re looking for someone who has proven expertise in digital marketing and email data and operations, a desire to learn more about HPE’s marketing, email, reporting and analytics programs, and a comfort level in learning new digital platforms used for digital marketing, email and web analytics and performance reporting.
Position Overview:
•    This position will be a core team member of the Data Science and Digital Analytics team under the Data Analytics and AI Organization
•    Primary functions include generating insights from data and analytics, working with cross functional teams from digital marketing, email, data operations and data sciences, leveraging existing and new technology and data platforms, internal stakeholder management/support, and coordination for project development, management, and implementation
•    The ideal candidate for this position, will be considered a SME for email data analytics  , can demonstrate a great capacity to take initiatives, an ability to consistently deliver above expectation, a passion for quality and continuous improvement, curiosity for getting to the “why” behind performance, and a willingness to work hard and be rewarded

What you’ll do:

Responsibilities:
•    Formulates and defines analytics solution objectives and technical requirements based on user needs, an understanding of business processes, industry requirements
•    Communicate the analytics solution to the appropriate stakeholders
•    Serve as the SME of Email data and reporting, manage communications and expectations with internal stakeholders from the Digital Demand – Email Organization, Data Analytics and AI organization, Digital Business Product to Market organization, and HPE Brand Marketing
•    Deliver data-driven recommendations across channels to improve HPE Email strategy and decision-making 
•    Build and grow relationships with email teams & internal teams ensuring innovation by researching and testing new tools and solutions.

What you need to bring:
Education and Experience Required:
•    5-6 years of experience in data analysis, reporting, analytics, email marketing analytics, digital media, project management, or related fields
•    Master’s degree in economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience, MBA/Masters in Marketing

Preferred Knowledge and Skills:
•    Technically skilled and able to manipulate large raw datasets using advanced spreadsheet formulas and SQL, Python – ability to write complex queries from scratch from multiple tables, creating the appropriate joins, extracting and manipulating data, formatting fields, creating new measures and metrics, etc.
•    Familiarity with Agile development methodologies
•    Creating reports and presentations on email campaign performance
•    Communicating insights and suggestions to other teams and the management
 

Accountability, Accountability, Action Planning, Active Learning (Inactive), Active Listening, Agile Methodology, Agile Scrum Development, Analytical Thinking, Bias, Coaching, Creativity, Critical Thinking, Cross-Functional Teamwork, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design, Design Thinking, Empathy, Follow-Through, Group Problem Solving, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity {+ 5 more}

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Diversity, Inclusion & Belonging

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#india#marketing

Job:

Engineering

Job Level:

TCP_03

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.