Job Description
Marketing Insights:
- Own a complex workstream with support from supervisors (project leader/managers/senior manager)
- Support the broader insight/ marketing analytics/ brand teams in problem solving, hypothesis generation, research and insight generation and quality control
- Interpret, understand and break down brand acceleration plan requirements into actionable task items for the team.
Lead meaningful and focused meetings, deliver business insights effectively to the project leadership
Execute and deliver high quality outputs timely to internal and external stakeholders
Ability to derive actionable insights from voluminous quantitative and qualitative data/research
Provide day-to-day coaching to analysts on various aspects of projects, while also overseeing a workstream for 1-2 analysts
Gain proficiency in the key industry data sources KPIs along with developing expertise in analytical tools such as MS office/alteryx/tableau/power BI/etc
Gain proficiency in select functional areas (go-to-market strategy, brand strategy, revenue management, key account management and JVPs, brand etc.) delivered to brand teams across KHC's global footprint
Cross-Functional Collaboration: Work closely with product development, sales, and other cross-functional teams to ensure consumer insights are integrated into all aspects of the business.
Data Management: Ensure robust data collection, management, and analysis processes. Implement tools and systems to enhance data accuracy and accessibility.
Reporting and Presentation: Present research findings and strategic recommendations to senior leadership and stakeholders. Create compelling reports and presentations that effectively communicate insights.
Team Leadership: Manage and mentor a team of marketing and consumer insights professionals. Foster a culture of continuous learning and professional development within the team.
Location(s)
Ahmedabad - Venus Stratum GCC
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
