Lead strategic communications, storytelling, and integrated campaigns across fundraising, CSR partnerships, programs, advocacy, and organizational branding. Develop and edit reports, proposals, presentations, website content, articles, newsletters, and campaign materials. Provide creative direction, maintain brand consistency, manage multiple projects, coordinate agencies and internal stakeholders, and mentor communications team members.
Manager – Communications
Functional Area: Communications
Location: New Delhi
Experience: 8+ years
About Smile Foundation:
Smile Foundation works for the welfare of underprivileged children and their families through intensive programs focused on education, healthcare, skilling and women empowerment and Empowering Grassroots. Started in 2002 by a group of young corporate professionals, today Smile has evolved into a national level development organization impacting lives of over 1.5 million underprivileged children and their families with project presence in 25 states across India, 10 offices in strategic locations and over 650 employees, besides countless volunteers, well- wishers and supporters.
The organization also holds Special Consultative Status with United Nation’s Economic & Social Council (ECOSOC), accredited with global organizations like GuideStar, United Way, CAF America, Give2Asia and many more. Furthermore, continuously for the past Six years Smile is a Great Place to Work© Certified organization and is considered ‘Gold Standard’ in identifying and recognizing Great Workplace Cultures.
Currently SF has been implementing projects worth Rs 120 Crore across India directly or with the help of grassroot organizations, primarily CSR funded projects of varied scale both in urban slums and rural areas including aspirational districts in thematic areas mentioned above. The wealth of knowledge emanated from the same is immense, however the same is grouped in systematic manner which can be used for pitching for large projects of long term in nature leading to data driven knowledge products which can be further used in creating large scale impact.
Visit our website to know more about us and our latest development: www.smilefoundationindia.org
About the Role
We are looking for a creative and motivated communications professional to join our team. The role requires a strong storyteller who can create compelling communication across digital and print platforms while supporting campaigns, fundraising initiatives, corporate partnerships and organizational branding.
You will work closely with programme teams, fundraising, digital marketing and the communications team to develop high-quality communication assets that engage diverse stakeholders and strengthen Smile Foundation's brand.
This role is ideal for someone who enjoys balancing creativity with execution and thrives in a collaborative, fast-paced environment.
Key Responsibilities
Strategic Content Development & Storytelling
- Lead the development of compelling communication across fundraising, CSR partnerships, programme initiatives and organizational branding
- Write, edit and review high-quality content across multiple formats including: Annual Reports, Impact Reports, Pitch Presentations, Partnership Proposals, Campaign Narratives, Brochures, Newsletters, Website Content, Blogs, Thought Leadership Articles, Event Communication
- Translate programme insights, impact data and stakeholder requirements into engaging stories for diverse audiences
- Develop messaging frameworks and content approaches for flagship campaigns and communication initiatives
Campaign Development & Creative Leadership
- Conceptualize and lead integrated communication campaigns from idea to execution
- Develop communication strategies and content plans for fundraising, awareness, advocacy and partnership campaigns
- Collaborate with programme, fundraising, partnerships and digital marketing teams to create meaningful communication that drives engagement and impact
- Contribute innovative ideas and storytelling approaches that strengthen Smile Foundation's brand presence
Creative Direction & Brand Excellence
- Work closely with the design team to develop visually compelling communication products
- Prepare creative briefs and provide direction for reports, campaigns, presentations, films and marketing collateral
- Ensure consistency in messaging, visual identity and brand standards across all communication assets
- Review and refine communication outputs to maintain a high standard of quality and creativity
- Stay updated on communication trends, digital storytelling techniques and best practices in branding and nonprofit communication
Team Leadership & Project Management
- Mentor and support team members through regular guidance and constructive feedback
- Plan and priorities workloads to ensure timely delivery of multiple communication projects
- Coordinate with internal stakeholders, agencies, freelancers and production partners to ensure seamless execution
- Foster a collaborative, creative and high-performing team environment
Cross-functional Collaboration
- Serve as the primary communications partner for programme, fundraising and partnership teams
- Translate communication briefs into compelling content and creative solutions
- Build strong working relationships across teams to ensure communication supports organizational goals effectively
Experience & Skills
- Bachelor's or Master's degree in Mass Communication, Journalism, English, Marketing, Advertising or a related field
- 8–10 years of experience in communications, branding, marketing, content strategy or agency environments
- Exceptional writing, editing and storytelling skills with the ability to adapt content for different audiences and platforms
- Demonstrated experience developing integrated communication campaigns and high-value communication assets
- Strong creative thinking with an eye for design, messaging and audience engagement
- Experience managing multiple projects simultaneously in a fast-paced environment
- Ability to mentor team members while remaining actively involved in content development and creative execution
- Excellent presentation development and stakeholder management skills
- Familiarity with digital communication platforms, content management systems and AI-assisted productivity tools will be an advantage
Competencies
- Strategic Communication & Storytelling: Ability to craft compelling narratives, simplify complex information and develop audience-centric communication across diverse formats and stakeholders
- Creative Leadership: Brings fresh ideas, guides creative thinking and collaborates effectively with designers and cross-functional teams to deliver high-quality communication
- Project & Stakeholder Management: Plans, prioritizes and manages multiple projects while building strong relationships with internal teams, agencies and external partners
- People Development & Collaboration: Mentors team members, fosters collaboration, encourages continuous learning and contributes to a positive, high-performing team culture
- Execution Excellence: Demonstrates attention to detail, sound judgement, adaptability and a strong commitment to quality, timelines and brand consistency
- Planning and organizing: Establishing courses of action for self and others to ensure work is completed efficiently.
- Continuous learning: Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
How to Apply:
Share your CV/Profile with a brief note (cover letter) telling you why you find yourself a right fit for the role Smile Foundation is an Equal Opportunity Employer If you would like to apply to this position, please find the link below -
Please Note: Candidates will be reviewed on rolling basis.
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