As APAC Lead Partner Marketing Manager, you will be a key member of the Partner organization within Dynatrace. Reporting to the Director – Regional Activation, you will be responsible for planning and executing partner marketing initiatives in APAC with specific focus on building integrated campaigns with top, strategic partners in the region.
The emphasis of this role will be on driving end-customer demand generation activities and awareness with and through Dynatrace partners. The role will collaborate closely with the APAC Partner Sales team, the global partner marketing organization, and regional marketing teams. The role will also work with adjacent partner enablement teams to create campaigns that promote training and certifications.
This is a results-driven role. Partner Deal Registration (PDR), and by extension, pipeline and ROI are fundamental metrics for success. Effective planning, execution and campaign follow up will be key. The ability to report and analyze activities to make recommendations and improvement is critical.
You will be supported by a central Partner marketing team that will share To Partner communications, campaigns, content, and event best practices, while also providing access to market leading technology platforms to accomplish your goals.
Primary Roles and Responsibilities:
- Develop and agree marketing objectives in partnership with APAC partner sales leadership
- Initiate and drive marketing plans with key partners to engage prospects
- Plan, execute, measure, and analyze campaign and event activities that drive PDRs / pipeline and make recommendations to increase effectiveness
- Utilize and manage MDF budget to co-fund partner marketing activities that drive partner- originated opportunities and pipeline
- Identify and drive case studies for circulation, evangelism, and awareness within specific partners
- Support the ongoing development, refinement, and optimization of the Partner Program,
- Enforce appropriate Dynatrace brand usage and ensure messaging is within guidelines
- Drive Partner Portal adoption along with portal feature and content enhancements based on Partner requirements and feedback
What will help you succeed
Required Skills/Competencies:
- Bachelor’s Degree in Business or Marketing or equivalent
- Minimum of 7 years’ experience in B2B high tech/SaaS organizations with responsibility for partner marketing and programs
- Proven track record of building and executing partner demand generation programs at scale
- Strong understanding of the partner ecosystem (resellers, GSIs, hyperscalers, tech alliances)
- Data-driven mindset with experience managing budgets and measuring ROI
- Comfortable operating with autonomy in a fast-paced, high-growth environment
- Experience working in hi-tech/SaaS companies is required, experience with cloud platforms or DevOps providers a definite advantage
- Excellent written, verbal and presentation skills with comfort level presenting to business owners and senior management
- Japanese language skills (spoken and/or written) are a plus
- Must be an independent, flexible self-starter with high-energy and a growth mindset who can build rapport and drive execution with Partner managers and Partner business owners
- Excellent stakeholder management and cross-functional collaboration skills
- Ability to work across multiple markets and time zones within APAC
- Salesforce.com and Asana/Monday experience
- 10-20% travel required
Why you will love being a Dynatracer
- Dynatrace is a leader in unified observability and security.
- We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.
- Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.
- You'll get to work at the forefront of innovation with Dynatrace Intelligence—the industry's first agentic operations system. Bringing together deterministic and agentic AI, it helps teams understand what's happening, why it matters, and what to do next— automatically.
- Over 50% of the Fortune 100 companies are current customers of Dynatrace.
Dynatrace New Delhi, Delhi, IND Office
New Delhi, India
