Lead Generation Associate / Representative

This is a remote position.

Location: Remote
Job Type: Full-Time
Job Timings: 3 PM – 12 AM IST / 6 PM – 3 AM IST, Monday–Friday
Salary: 4-5LPA

CuringBusy is a fully remote company providing subscription-based Virtual Assistant services to busy entrepreneurs, business owners, and professionals across the globe.

We help businesses save time and improve productivity by providing dedicated remote support across administrative, customer service, marketing, digital marketing, and other business functions.

We are looking for a Lead Generation Associate / Representative to support our B2B business development efforts. The ideal candidate will be responsible for identifying potential clients, building targeted prospect lists, conducting cold calls and outbound outreach, and generating qualified leads through multiple channels.

The role requires excellent English communication skills, confidence in speaking with international prospects, strong research abilities, and hands-on experience with lead-generation and prospecting tools.

• Identify and research potential B2B clients based on defined industries, company sizes, locations, and Ideal Customer Profiles (ICPs).
  

• Find and connect with relevant decision-makers such as founders, CEOs, business owners, and department heads.
  

• Build targeted prospect lists using platforms such as Apollo.io, LinkedIn Sales Navigator, ZoomInfo, and similar tools.
  

• Explore Fiverr, Upwork, Freelancer, and other freelancing/marketplace platforms to identify businesses actively looking for relevant services.
  

• Conduct B2B cold calls to prospects and confidently introduce CuringBusy's services.
  

• Handle initial conversations, understand prospect requirements, and identify potential opportunities.
  

• Execute outbound outreach through cold email, LinkedIn, calling, freelancing platforms, and other relevant channels.
  

• Send personalized LinkedIn messages and cold emails to targeted prospects.
  

• Follow up consistently with prospects through calls, emails, and LinkedIn to maximize response and conversion opportunities.
  

• Identify and prioritize prospects that have a genuine requirement for outsourcing, Virtual Assistant, administrative, marketing, or related business services.
  

• Schedule qualified meetings or discovery calls with interested prospects.
  

• Maintain accurate records of prospects, conversations, follow-ups, responses, and lead status.
  

• Use CRM and lead-tracking systems to keep prospect information updated and organized.
  

• Support outbound lead-generation campaigns and continuously test different messaging and outreach approaches.
  

• Track daily outreach activities, leads generated, responses, and meetings booked.
  

• Maintain a consistent pipeline of new prospects and ensure timely follow-ups.
  

• Research companies and gather relevant information before reaching out to improve personalization.
  

• Coordinate with the sales/business development team and share relevant prospect information and updates.
  

• Meet defined lead-generation, calling, outreach, and meeting-booking targets.
  

• 1–3 years of experience in B2B lead generation, outbound sales, business development, tele-sales, or a similar role.
  

• Hands-on experience with cold calling, email outreach, and LinkedIn prospecting.
  

• Experience using lead-generation tools such as Apollo.io, LinkedIn Sales Navigator, ZoomInfo, or similar platforms.
  

• Experience sourcing leads through Fiverr, Upwork, Freelancer, or other freelancing/marketplace platforms is preferred.
  

• Strong understanding of B2B prospecting and outbound lead generation.
  

• Excellent English verbal and written communication skills.
  

• Comfortable speaking with international clients and decision-makers.
  

• Strong follow-up, persuasion, questioning, and objection-handling skills.
  

• Ability to independently research companies and identify relevant decision-makers.
  

• Strong organizational skills and attention to detail.
  

• Ability to work in a target-driven environment and consistently achieve outreach and lead-generation goals.
  

• Proficiency in Google Workspace, MS Excel/Google Sheets, and basic CRM systems.
  

• Experience working with US/UK-based prospects or clients.
  

• Experience in selling B2B services, outsourcing, staffing, Virtual Assistant services, SaaS, or similar business solutions.
  

• Experience with CRM platforms such as HubSpot, Salesforce, Zoho, or similar tools.
  

• Ability to write personalized cold emails and LinkedIn messages.
  

• Experience with multiple outbound lead-generation channels.
  

• 100% Remote / Work From Home
  

• Opportunity to grow with a fast-growing startup
  

• Exposure to international B2B markets and clients
  

• Opportunity to develop skills in sales, business development, and lead generation
  

• Collaborative and performance-driven work environment