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Manage a variety of data science projects, collaborating with teams to deliver complex solutions while ensuring alignment and clear communication of project status.
Top Skills:
AIData Science
Analytics Practitioner
Primary Skills
- Adobe Analytics, Adobe Target, google analytics
- Funnel analysis
- Story telling
- Excellent communication
Specialization
- Digital Analytics Optimization: Analytics Practitioner
Job requirements
- Job Description:
- CXA Sr Digital Analyst
- The CX analytics-Sr Digital Analyst position is a client-facing role, requiring deep business knowledge combined with a flare to tease out insights from digital/web analytics data to drive key business metrics and personalization.
- To work with clients and, internal sales/solution teams and technical consultants to understand client's unique business requirements, guide technical consultants and help clients achieving their strategic goals (primarily related to their digital strategy).
- In addition, to help clients across all the phases of their digital analytics life cycle and support them effectively in getting value out of their Web Analytics & analytics tools. Though not a technical position, having prior digital analytics testing and personalization experience & candidates with a value and business outcomes bent of mind would be preferable.
- Responsibilities:
- • Gain an in-depth knowledge of a client's website architecture, online business model, and online marketing strategy
- • Help narrow down problem statements for the client through research of client website, financial reports, client interviews and industry insights
- • Help Prioritize issues, use cases and analysis based on impact and feasibility. • Make recommendations based on analysis and industry driver to impact customer’s digital strategy
- • Gather, document and help form/guide client business requirements, key performance indicators and other functional requirements
- • Support internal technical consultants, client's developers and third parties throughout the implementation process from a business perspective
- • Support clients in their reporting, dash-boarding and ad-hoc analysis requirements
- • Use web analytics tools like Adobe Analytics, Google Analytics, Adobe Target, Google optimize, optimizely and other tools like Excel to derive insights out of omni-channel digital data based on client’s reporting, testing, personalization & ad-hoc analysis requirements • Identify customer pain points and ideation for improving user engagement on digital channels
- • Identify key business impacting use cases, prioritize them and build a roadmap of the use cases. and also support to set up campaigns using the Target tool.
- • Build detailed wireframes and manage their creative production in order to accomplish testing goals
- • Chalk out analytics maturity phases and help clients to move up their analytics maturity curve, thus maximizing the value from Web Analytics tools
- • Should be adept with Microsoft Office suite for creating and communicating the analyses/strategies to the client
- • Should be the primary business owner of Digital Analytics & Analytics implementation across different customer touchpoints
- • Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
- • Manage multiple client engagements simultaneously
- • Manage customer expectations appropriately and keep projects on schedule and within scope
- • Become an expert in the use of Adobe/Google products and the methods by which they can be used to effectively optimise online businesses
- • Work to educate clients on the best practices in relation to their specific industry and key business requirements
- • Keep accurate daily records of client billable time Additional Responsibilities:
- • Act as ‘the’ business owner and key strategic consultant for the clients
- • Innovate with different approaches for business analysis and should not hesitate to explore new and challenging areas like using advanced analytics to solve customer’s unique problems
- • Support additional team members by mentoring and teaching
- • Work closely with the technical consultants to ensure implementation best practices are followed and optimize the implementation, if needed. Required Skills & Must haves
- • 6-10 years of relevant experience working in web analytics and testing/personalization work streams or
What you need to know about the Delhi Tech Scene
Delhi, India's capital city, is a place where tradition and progress co-exist. While Old Delhi is known for its rich history and bustling markets, New Delhi is defined by its modern architecture. It's clear the region places a strong emphasis on preserving its cultural heritage while embracing technological advancements, particularly in artificial intelligence, which plays a central role in shaping the city's tech landscape, fueled by investments in research and development.
