At Sofar, we’re building the first full-stack ocean intelligence platform. We combine our own sensor network with ocean and atmospheric science to deliver data services and SaaS products that help customers operate better on the water. We’re growing fast, and we need a marketing leader to grow with us.
You’ll own marketing end to end and work closely with me and our VP of Sales to set and execute the company’s go-to-market strategy. This is a player-coach role. You’ll lead a team of five and still do a lot of the work yourself.
What you’ll do
Own strategy and execution across product marketing, ABM, demand gen, and brand
Turn complex science, engineering, and data into a clear value story for enterprise buyers
Partner with Sales on segmentation, positioning, enablement, and pipeline
Build demand and brand awareness for a new category, with clear visibility into funnel performance, ROI, and forecasting
Put the processes in place that let marketing scale as we do
Lead, coach, and grow the team
What we’re looking for
Current or recent director-level leadership of a whole marketing function, not one channel
Recent experience running marketing at a B2B enterprise software startup with a technical product (data, analytics, infrastructure, or similar)
You’ve owned B2B marketing strategy while a business grew from roughly $5M to $30M+ in revenue
Real experience in ocean or maritime tech, weather or climate, geospatial or environmental data, fleet or logistics, industrial IoT, or another physical-world intelligence space
Based in the Bay Area and able to be at Pier 28 a few days a week
Bonus points
You’ve built a GTM engine alongside a CEO and sales leader, from the first narrative through a bigger team
You’ve marketed a mix of hardware, data subscriptions, and SaaS
You’ve driven both measurable pipeline and awareness for a new category
HubSpot, Webflow, Shopify, and Google Analytics
How you work
You pick up technical concepts quickly and like digging in with our engineers and scientists. You prioritize well, make decisions on evidence instead of ego, and move fast. You’re hands-on, data-driven about the funnel, and comfortable taking smart risks. And you can earn the trust of the leadership team to run marketing for the long haul.
