Own the company’s brand identity, voice, visual language, and positioning across product and marketing. Lead UX strategy and design for consumer health journeys, establish design systems and standards, and partner with product, marketing, and clinical teams. This hands-on individual contributor role requires balancing strategic brand direction with execution, including shipping redesigned user flows and bringing expertise in consumer health, wellness, and behavior-change design.
About the Company
A fast-growing digital health platform focused on diabetes and weight management, helping hundreds of thousands of members manage chronic conditions through connected devices, coaching, and a consumer app. Backed by leading healthcare-focused investors, the company is scaling its consumer experience across India and international markets.
The Role
We're looking for a senior, hands-on brand and UX leader to shape how the company shows up — visually, verbally, and experientially — across product and marketing. This is an individual contributor role for someone who wants to lead through craft and judgment rather than headcount: setting the brand vision and design direction, then rolling up their sleeves to execute at a high bar.
Requirements
What You'll Do
- Own end-to-end brand identity — voice, visual language, and positioning — across the app, website, and marketing channels
- Lead UX strategy and design for key consumer journeys, from onboarding to chronic care engagement, balancing clinical trust with everyday usability
- Partner closely with product, marketing, and clinical teams to translate business and health outcomes into intuitive, well-designed experiences
- Establish and evolve design systems, brand guidelines, and UX standards as the company scales
- Bring an external point of view on category trends in consumer health, wellness, and behavior-change design
What We're Looking For
- 10+ years of experience spanning brand and UX/product design, ideally with senior individual-contributor experience at a consumer tech, D2C, or digital health company
- A strong portfolio demonstrating both brand craft (identity, storytelling, visual systems) and UX rigor (research-informed, outcome-driven design)
- Comfort operating at both strategic and execution levels — equally at ease presenting a brand vision to leadership and shipping a redesigned flow
- Experience in healthcare, wellness, or behavior-change products is a strong plus, but not mandatory
- Someone who wants ownership and impact without managing a large team
Benefits
Why Join
- High-ownership IC role with direct influence on product and brand direction
- Work on a mission-driven product improving health outcomes for a large, underserved population
- Backed by healthcare-focused investors with a strong founder-market fit and growth trajectory
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