Global Marketing Manager - PAYG Phones

What you would be expected to do

• Lead the global marketing strategy for PAYG phone products, including positioning, value proposition development, and messaging frameworks.
• Translate consumer insights and market research into product features, pricing recommendations, and communication strategies.
• Manage product launch planning and global rollouts in alignment with commercial and product teams.
• Define and maintain brand and communication guidelines for the PAYG phones portfolio.

• Develop GTM toolkits covering campaign messaging, sales enablement, creative assets, and channel activation strategies.
• Coordinate launches across country teams, ensuring consistent execution while adapting to market nuances.
• Enable distributor and retail partner marketing initiatives, including co-branded campaigns and merchandising requirements.

• Design and oversee integrated campaign plans across ATL, BTL, digital, experiential, and field activation channels.
• Develop performance dashboards to track campaign metrics, sales conversion, and customer lifecycle behaviour.
• Continuously optimize marketing spend to maximize ROI.

• Partner with the Head of Digital to drive digital acquisition and engagement strategies for PAYG phones, including social, display, search, influencer, and community marketing.
• Strengthen the user journey from awareness through purchase, onboarding, usage, and renewals.
• Collaborate with the Head of Digital to optimize user funnels across the customer app, USSD, WhatsApp, and emerging mobile platforms for PAYG services.

• Conduct consumer segmentation, competitive analysis, and pricing research to inform strategy and positioning.
• Monitor country performance, identify risks and opportunities, and recommend tactical improvements.
• Stay informed on mobile industry trends, emerging technologies, and the evolution of PAYG models.

• Partner with the training team to develop training and sales enablement materials (pitch decks, product videos, FAQs, demo scripts).
• Build capability across country marketing managers and field teams to ensure effective product storytelling and customer education.
• Work with customer service teams to ensure clear and accurate communication on product usage and payment processes.

• Work closely with NPD, Commercial, Training, and CX teams to align on product strategy and customer value.
• Collaborate with the PAYG Phone Commercialisation Head and operations teams to enable forecasting and market prioritisation.
• Engage with Finance to align on marketing budgets, ROI, and business case modelling.

You might be a strong candidate if you have

• Bachelor’s degree or its equivalent in Marketing, Business, Communications, or a related field; a Master’s degree or professional certifications in marketing or digital strategy are an advantage.
• 8+ years of experience in product marketing, brand management, or go-to-market execution within telecommunications, technology, or consumer electronics.
• Demonstrated experience operating across multiple emerging markets (Africa and/or Asia preferred).
• Experience in mobile phone marketing, telecom value-added services (VAS), fintech, or mobile money ecosystems.
• Strong understanding of PAYG, microfinance, or subscription-based financing models.
• Excellent communication, storytelling, and presentation capabilities.
• Proven ability to manage complex initiatives and work effectively across cross-functional teams.
• Experience with digital marketing tools, analytics platforms, and performance optimization.
• Experience working within distributor, retail, and field marketing environments.
• Background in fast-paced, high-growth organizations.

What Sun King Offers

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.

About
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones. Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.