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Field Marketing Manager
Job Description
We are now on the look-out for a Field Marketing Manager for India. Do you have a deep understanding of marketing strategies, and a hands-on mentality? Join our fun team of field marketers in APJ!
About the Role:
As a Field Marketing Manager, you will be managing your own region, responsible for demand generation, using a broad range of online and offline programs to ensure the conversion to marketing qualified leads. You will be the driving force behind revenue-focused marketing strategies that bridge sales objectives with innovative campaigns.
In this role, you’ll manage and execute all marketing activities in India. Activities could include customer and/or partner events; digital marketing (in partnership with the global demand management team) and a solid mix of various other demand generation activities. Your end goal is to implement the best possible strategy to increase conversions and pipeline. In doing so, we welcome initiatives and ideas greatly trusting your instinct to deliver stellar marketing programs.
What You'll Do:
Develop and execute a regional marketing plan that directly supports sales goals, with measurable marketing KPIs for ACV (Annual Contract Value) won, pipeline generation, and customer reference creation.
Lead the delivery of integrated field marketing campaigns—from targeted digital engagements to immersive events (e.g., roadshows, workshops, executive roundtables). Innovate constantly to promote two-way engagement with key accounts and personas.
Strategically allocate and manage regional budgets to maximize ROI, ensuring alignment with priority markets and sales initiatives.
Partner with global marketing, campaigns, PR, partner teams, and sales leadership to localize global strategies, amplify messaging, and maintain brand consistency.
Actively contribute to the APJ marketing team’s success by sharing best practices, driving operational efficiency, and piloting new tactics to stay ahead of market trends.
Track, analyze, and report campaign performance in real time, using insights to refine tactics and demonstrate impact on pipeline growth and revenue targets.
Travel required (up to 10%) to build relationships with sales teams, engage customers, and ensure programs resonate locally.
What You'll Bring:
At least 5+ years in field/demand generation marketing, with a focus on the IT/technology sector.
Proven success in driving pipeline through channel and alliance partnerships, ABM, and hybrid (online/offline) campaigns.
Hands-on experience with sales & marketing automation systems like Marketo, Salesforce (SFDC), webinar platforms (e.g., GoToWebinar), and intent-data tools.
Mastery of digital demand tactics (SEO, SEM, retargeting, email nurture) and offline activations (events, C-Level engagements).
Strong knowledge of Account-Based Marketing (ABM) frameworks and intent-based intelligence marketing.
Proven ability to build strong relationships with sales management and stakeholders including strong project management skills
Self-starter who thrives in fast-paced environments, balances competing priorities, and delivers results under tight deadlines.
Possess solid decision-making, organizational, and problem-solving skills
Data-driven decision-maker with sharp problem-solving skills and a strong focus on ROI.
Job
MarketingWhat We Offer
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SUSE is a dynamic environment that is evolving rapidly, thus requiring agility, strong entrepreneurship and an open mind.
This is a compelling opportunity for the right person to join us as we continue to scale and prosper.
If you’re a big thinker, obsessed by execution and thrive in a dynamic environment in which you can tangibly create a lasting legacy, then please apply now!
We give you the freedom to be yourself. You will work in a global community of unique individuals – like you – with different backgrounds, talents, skills and perspectives. A truly open community where everyone is welcome, has a voice and is encouraged to reach their full potential regardless of age, gender, race, nationality, disability, sexual orientation, religion, or any other characteristics.
Sounds like the right fit for you? Click Apply to submit your resume. A recruiter will contact you if your skills match our current or any future positions. In the meantime, stay updated on the latest SUSE news and job vacancies by joining our Talent Community.
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