When you join Trend, you become part of a unique and diverse global family and you get to work towards a world safe for exchanging digital information.
Field Marketing Manager, Delhi
ABOUT TREND MICRO
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fuelled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defence techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. For additional information, visit www.trendmicro.com
POSITION OVERVIEW
We are seeking an experienced and results-driven Field Marketing Manager to support our enterprise and government sales teams in executing high-impact marketing strategies. This role focuses on driving alignment between marketing and sales, designing and executing targeted campaigns, and fostering engagement with key accounts. The ideal candidate will have a strong strategic mindset, excellent execution skills, and the ability to work seamlessly with internal teams, external partners, and agencies.
RESPONSIBILITIES
- Develop and implement field marketing strategies to drive awareness, engagement, and pipeline growth across enterprise and government accounts.
- Collaborate with sales teams, partners, and channel account managers to design customized, scalable campaigns that support revenue goals.
- Lead account-based marketing (ABM) initiatives, ensuring alignment with business priorities and sales objectives.
- Plan and execute regional events, executive roundtables, workshops, and industry conferences to foster customer engagement and drive demand.
- Work closely with cross-functional teams including product marketing, demand generation, and communications, to ensure consistent messaging and positioning.
- Track, measure, and analyse campaign performance, providing insights and recommendations to optimize future programs.
- Manage and optimize marketing budgets, ensuring efficient resource allocation and strong ROI.
- Build and nurture relationships with government agencies, enterprise customers, and channel partners to enhance market penetration and brand visibility.
- Travel as needed to support regional marketing initiatives and sales engagements.
EXPERIENCE
- 10-12 years of B2B marketing experience in a tech environment, preferably in cybersecurity, SaaS, or IT solutions.
- Experience working with both enterprise and government accounts is highly desirable.
- Strong knowledge of Account-Based Marketing (ABM), demand generation, and the enterprise/government buying journey.
- Proven ability to align marketing programs with sales objectives and measure success through data-driven insights.
- Hands-on experience in executing field marketing initiatives, including events, content marketing, and digital campaigns.
- Excellent stakeholder management skills, with a track record of successful collaboration across sales, partners, and agencies.
- Outstanding communication, presentation, and project management abilities.
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
- A collaborative and strategic thinker who thrives in cross-functional teams.
- MBA or Master's degree in Marketing, Business, or a related field is highly preferred.
Trend Micro strive to build an environment of equity and inclusion, which reflects diverse points of view. We welcome, value, promote, and celebrate diversity - the very experiences and attributes that make us who we are, including but not limited to race, ethnicity, nationality, gender, gender identification, sexual orientation, level of ability, age, religion, veteran status, socio-economic status, and political philosophy.
We embrace change, empower people, and encourage innovation. Join Trend Micro and Thrive with us.
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