Executive - Digital & AI-Driven Marketing

Job Overview: We are seeking an Executive - Digital & AI-Driven Marketing who blends core digital marketing fundamentals with hands-on expertise in the latest AI-powered tools. The ideal candidate should be capable of driving data-driven campaigns across SEO, content marketing, and social media, while leveraging AI to improve brand positioning and generate high-quality leads.

Key Responsibilities   :

• Develop high-quality, SEO-optimised content with AI tools (e.g., generative AI platforms for blogs, landing pages, and ad. campaigns).
  
• Plan and execute a social media content calendar aligned with brand positioning and lead-generation goals.
  
• Leverage AI tools to streamline SEO and content workflow. Automate content ideation with Google Gemini, handle keyword clustering via ChatGPT or Cluster AI, and execute performance optimisation using Surfer SEO or Clearscope.
  
• Ensure human oversight for tone & empathy, brand consistency, and factual accuracy to build credibility.
  

• Perform keyword research using AI-assisted tools and traditional platforms.
  
• Optimise on-page SEO: meta tags, headers, internal linking, schema markup.
  
• Conduct technical SEO audits (site speed, crawlability, indexing issues)
  
• Track rankings, organic traffic, and conversions using analytics platforms.
  
• ·Stay updated on algorithm changes and AI-driven search trends (e.g., SGE, Semantic Search, etc.).  
  

• Plan and execute cross-platform campaigns (LinkedIn, Instagram, Facebook and X) using SMM tools such as HubSpot Campaign Planner or Hootsuite.
  
• Utilising AI tools for post creation & copy writing (Copy.ai, Jasper AI, Canva Magic Studio), smart scheduling (Buffer, Metricool, SocialBee), hashtag optimisation (Sistrix, RiteTag, Flick), and engagement insights and analytics (Brand24, Sprout Social, Awario).
  
• Monitor social media performance and optimise ad campaigns based on real-time data.
  
• Manage community engagement and brand positioning.
  

• Run and optimise paid campaigns (Google Ads, Meta Ads, LinkedIn Ads)
  
• Use AI tools for audience segmentation, A/B testing, and predictive analytics
  
• Analyse campaign performance using tools like Google Analytics, Google Search Console, and dashboards.
  
• Generate actionable reports and insights 
  

• Implement workflow automation using the “Zoho One” platform.
  
• Integrate “Zoho One” marketing tools for seamless data flow and reporting.
  
• Use AI for lead scoring, email personalisation, and campaign optimisation.
  
  

Required Skills and Competencies:

Technical Skills:

• Strong understanding of SEO, SEM, and content marketing.
  
• Familiarity with AI tools (e.g., ChatGPT, Jasper, Surfer SEO, Copy.ai, Canva AI, Midjourney).
  
• Experience of analytics tools (Google Analytics 4, Google Search Console).
  
• Basic understanding of HTML & CSS for SEO optimisation.
  
• Knowledge of social media management tools (Zoho Social, Buffer).
  

• Ability to leverage AI for:
   o   Content generation and optimisation.
   o   Data analysis and forecasting.
   o   Automation of repetitive marketing tasks.
  
• Good understanding of prompt engineering fundamentals.
  
  

Soft Skills:

• A detail-oriented, analytical mindset.
  
• Excellent communication and storytelling ability.
  
• Creativity combined with data-driven decision making.
  
• Adaptability to fast-evolving AI and marketing trends.
  
  

Preferred Qualifications:

• M.B.A (Digital Marketing) / B. Tech (CS) / M.C.A.  
  
• Certification in Digital Marketing and AI tools from a reputed institute.
  
• Experience in the integration of “Zoho One” marketing tools.
  
• Exposure to B2B marketing campaigns will be an added advantage.
  
  

Key Performance Indicators (KPIs):

• Organic traffic growth
  
• Valid lead generation and conversion rate
  
• Engagement rates on social media
  
• ROI on paid campaigns
  
• Content performance metrics (CTR, Dwell Time, Rankings) using Google Analytics 4 (GA4) and Google Search Console. 
  

What We Offer:

• Growth-oriented, supportive and performance-driven work environment.
  
• Exposure to the marketing automation ecosystem.
  
• Opportunity to work at the intersection of marketing and AI innovation.
  
  

Benefits: Salary at par with the industry standards or better for a deserving candidate. Fixed & variable salary package, professional development and growth opportunities.

To Apply: Interested candidates are invited to submit their updated resume meeting the required skills and competencies with a covering letter mentioning their current salary and expected salary with the subject line "Executive - Digital & AI-Driven Marketing”  – (Your Name).