Primary Position Objective
Responsible to drive revenue in the Direct-to-Consumer channel by developing, implementing & optimizing Digital & E-com strategies via Digital Marketing channels & managing overall website sales process. This individual will own and execute the product assortment strategy needed to drive & maximize sales, customer acquisition, and retention. Should be well-versed with digital ad platforms, E-com platforms & marketplaces & build process efficiencies through effective data analysis, to move customers through sales funnel.
Responsibilities and Accountabilities
- Drive E-com sales and overall P&L for the business in alignment with business objectives by focusing on driving qualified traffic to the website and optimize the customer journey to continuously improve online conversion rates.
- Own and manage E-com marketing budget and ensure ROI performance.
- Oversee business reporting; measure key metrics and KPIs to drive overall visibility into trends and areas of opportunity.
- Responsible for regular reporting on sales & customer experience metrics – optimizing website performance & site operations, identifying opportunities & suggesting strategies to achieve sales growth.
- Strategically plan product collections, pages, content updates, and featured shops based on inventory needs and marketing priorities.
- Responsible for website optimizations from navigation, collections, search & homepage perspective to maximize conversions & sales.
- Plan & execute offers as per marketing calendar to drive sales.
- Interpret & analyze lead conversions & performance data to create actionable points to optimize conversions of consumer business.
- Assist marketing teams in coming up with creative ways to tailor certain digital campaigns to drive sales.
- Set and deliver clear OKRs and roadmaps that align to the delivery of the strategy, including impacts to customer and key eCommerce drivers.
Position Specific Skills and Challenges
- Creation & execution of digital ad campaigns to drive E-com sales.
- Business acumen & ability to collaborate.
- Ability to analyze large datasets & derive business insights.
- Strong analytical abilities & communication skills
- Ability to lead and influence cross-functional teams.
- Attention to detail.
Qualifications and Experience
- MBA from First Class B school OR degree in business, digital marketing, or related field
- 6+ years hands-on experience running &/or managing E-com business.
- Hands-on experience working on E-com platforms like Shopify & Marketplaces like Amazon
- Knowledge of eCommerce best practices, digital marketing trends & web analytics.
- Strong understanding of performance marketing channels (Paid, earned & owned media) such as search, social, display, affiliates, video, apps.
- Experience in analytics platforms such as GA360, Adobe Experience Cloud and so on.
- Experience in healthcare sector and/or consumer sales.
- Experience with Salesforce.com or other CRM systems.
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now! We commit to respond to every applicant.
What We Do
ResMed provides medical equipment for treating, diagnosing, and managing sleep-disordered breathing and other respiratory disorders.
