The Digital Product Manager drives the product lifecycle, conducts research, manages roadmaps, and collaborates with teams to launch successful digital products.
Digital Product Managers oversee the entire lifecycle of a digital product, from inception to launch. The role requires a range of skills from market and customer research, designing the product architecture, UI development, to supply chain planning. A Digital Product Manager is responsible for the overall vision of the product and managing the role out of this vision into a successful launch. They act as an engineering manager as well, managing the technical resources who will build and maintain the product.
Objectives of this Role- Drive product strategies and long term vision to build best in class digital products
- Conduct user research and usability studies, collaborating with designers, developers and research teams from end to end of the process.
- Ability to craft a product vision (short to long term) and convert that into a concrete strategy
- Participate in market research, validation, and whitespace analysis to identify new opportunities for new and existing features and functionalities
- Partner with business owners and agile product teams to build product roadmaps that will be incorporated in to the broader company product portfolio plan
- Develop and implement data pipelines that extract, transform, and load data into an information product
- Evaluate, analyze, and understand the voice of the customer through a variety of data sources
- Manage the product roadmap and backlog for all digital products
- Oversee and manage lead requirements discovery, solution design, user story writing, feature development, and user acceptance testing
- Partner with the tribe leads to identify key capabilities needed as well as identifying potential issues
- Partner with cross functional teams regularly to ensure alignment on feature development and prioritization
- Partner with other teams to manage the roadmap and backlog to ensure that all capabilities delivered on time and per expectation
- Work on product marketing to develop positioning and messaging to ensure differentiation from competitors
- Monitor and evaluate product performance to ensure constant product iteration and improvement
Requirements
- 3-5 years experience in digital product management or similar
- Strong analytical, prioritization, and negotiating skills
- Usability and customer-focused design experience.
- Passionate about building great products and solving customer and business problems
Preferred Qualifications
- Experience writing SQL queries, experience with back-end and front-end programming languages, such as Java, HTML, CSS, Javascript
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