The Digital Marketing Specialist will develop and execute marketing strategies in social media, content marketing, and influencer partnerships to enhance brand visibility in the wellness industry. Responsibilities include creating content, managing campaigns, analyzing performance, and staying updated on marketing trends.
Job Description-
xLongevity, a pioneering company in advanced wellness and longevity solutions, is seeking a dynamic **Digital Marketing Specialist** to join our innovative team. This role offers an exciting opportunity to shape and execute marketing strategies across social media, content marketing, and influencer partnerships, ensuring impactful engagement and brand visibility in the wellness and longevity industry. Please visit our website for more details https://xLongevity.com
Key Responsibilities :
1.Social Media Marketing
- Develop and execute social media strategies to grow brand presence and engagement across platforms (Instagram, LinkedIn, Facebook, etc.).
- Create, schedule, and manage compelling content that aligns with xLongevity’s brand identity and resonates with our target audience.
- Monitor social media analytics to track performance, optimize campaigns, and deliver actionable insights.
2 .Content Marketing
- Plan, write, and edit high-quality content for blogs, newsletters, website updates, and other digital assets.
- Collaborate with the team to produce long-form and short-form content aligned with the company’s positioning as a leader in wellness innovation.
- Work closely with designers and videographers to create multimedia content (videos, infographics, etc.).
3. Influencer Marketing
- Identify and engage with relevant influencers, wellness advocates, and thought leaders to build authentic brand collaborations.
- Manage relationships with influencers, ensuring successful campaigns from negotiation to reporting outcomes.
- Track influencer performance metrics and optimize partnerships based on ROI and engagement.
Campaign Management
- Execute integrated marketing campaigns, combining organic and paid strategies to achieve business objectives.
- Analyze campaign performance and report on key KPIs, suggesting improvements for future initiatives.
Industry Research & Trend Analysis
- Stay updated on wellness, longevity, and digital marketing trends to infuse innovation into strategies.
- Provide competitive analysis and insights to inform marketing tactics.
Domain: Health and Wellness
Qualifications :
- Bachelor’s degree in Marketing, Communications, or related field.
- 3–5 years of experience in social media, content marketing, or influencer marketing
- roles, preferably in the wellness, lifestyle, or health industry.
- Proven ability to create engaging content and manage campaigns that drive measurable results.
- Strong understanding of social media platforms, analytics tools, and influencer ecosystems.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced, results-driven environment.
- Previous work experience with a consumer health and wellness company
Top Skills
Content Marketing
Influencer Marketing
Social Media Marketing
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