Digital Marketing Manager

Role Summary

• Own and manage digital marketing execution across paid and organic channels and website performance
• Proactively explore and evaluate emerging AI driven opportunities across digital marketing including website optimization, paid media, analytics, campaign automation, personalization, and other digital platforms to improve performance and efficiency.
• Manage advertising platforms and campaign setup from beginning to end including all backend configuration
• Monitor and improve website engagement and conversion performance
• Work closely with product marketing, marketing operations, web development teams, and sales teams
• Take full ownership of digital programs from campaign execution to funnel performance and optimization
• Monitor conversion paths across the website and identify drop off points in the digital funnel
• Work closely with marketing operations teams to ensure analytics dashboards, tracking systems, and reporting frameworks for digital marketing are functioning accurately
• Support testing and implementation of artificial intelligence driven features that improve conversion rates and user journeys

Key Responsibilities

• Paid Media Activities: Set up and manage paid advertising campaigns across Google Ads, LinkedIn Ads, Facebook, Instagram, YouTube and Influ2.
• Set up Search, Display, and YouTube campaigns based on campaign objectives
• Conduct keyword research and build keyword lists including exact match, phrase match, and broad match strategies
• Implement negative keyword lists to improve targeting and reduce irrelevant traffic
• Configure campaign bidding strategies including manual CPC, target CPA, and maximize conversions
• Set up audience targeting including remarketing lists, custom audiences, and intent based targeting
• Configure geographic targeting, language targeting, and device targeting settings
• Set up conversion tracking using Google Ads conversion tags or Google Tag Manager
• Ensure proper integration between Google Ads, Google Analytics, and SFDC for accurate attribution
• Monitor search term reports and refine keyword targeting regularly
• Optimize campaigns through bid adjustments, keyword performance analysis, and ad copy testing
• Implement A/B testing of ad copy, extensions, and landing pages to improve campaign performance
• Manage ad extensions including sitelinks, callouts, structured snippets, and call extensions
• Monitor quality score metrics and optimize ads, keywords, and landing pages to improve performance
• Set up remarketing campaigns and audience-based targeting strategies
• Track campaign performance metrics including CTR, CPC, CPL, and CR
• Continuously optimized campaigns based on performance insights and marketing goals
• Work with designer for the creative and product marketing team for the messaging
• Collaborate with the design team to create effective campaign creatives and coordinate with the product marketing team to develop and refine messaging that aligns with product positioning and campaign goals.
• Organic Activities
• Monitor website performance using analytics platforms and identify pages that require improvement
• Analyze user behavior across the website to identify engagement and conversion opportunities
• Review website heat maps and user behavior reports to understand how visitors interact with pages
• Recommend and coordinate improvements to landing pages and key website pages to increase conversions and engagement
• Coordinate with web development teams and agencies to implement page improvements and new landing pages
• Ensure campaign landing pages are aligned with campaign messaging and optimized for conversion
• Monitor website conversion paths and identify drop off points in the marketing funnel
• Digital Operations
• Coordinate with marketing operations teams to ensure dashboards and reporting systems are functioning correctly
• Verify that digital marketing data and performance metrics are accurately reflected in reporting dashboards
• Track lead generation performance from campaigns through the marketing funnel
• Work with sales teams and business development representatives to understand lead quality and conversion to opportunities
• Continuously identify opportunities to improve digital marketing performance across channels and the website
• Explore and evaluate emerging AI tools and technologies that can improve digital marketing efficiency, campaign performance, audience targeting, reporting, personalization, and website optimization
• Identify opportunities to leverage AI driven insights and automation across digital marketing workflows, campaign optimization, and user engagement strategies

Key Performance Indicators

• Number of marketing generated leads
• Contribution of digital marketing to sales pipeline and opportunities
• Conversion rate of website pages and landing pages
• Campaign efficiency and return on advertising investment
• Improvement in website engagement and visitor behavior metrics

• Bachelor’s degree in marketing, Business, Communications, or related field
• Hands on experience managing paid media campaigns across multiple digital platforms
• Strong experience with Google Ads, LinkedIn Ads, Meta advertising platforms, and YouTube campaigns
• Experience analyzing website performance using analytics platforms such as Google Analytics
• Experience with conversion optimization and landing page improvement
• Strong analytical skills with ability to interpret campaign and website performance data
• Ability to coordinate with cross functional teams including product marketing, marketing operations, and web development
• Ability to independently manage digital marketing programs from campaign setup to performance reporting

Ideal Candidate Profile

• Strong ownership mindset and accountability for digital marketing performance
• Comfortable managing campaign setup and backend configuration independently
• Highly analytical and performance driven
• Proactive in identifying improvements across both paid media and website performance
• Comfortable working closely with multiple internal teams and external partners
• Willingness to learn new technologies and invest time in understanding quantum computing concepts to improve marketing performance
• Knowledge in WordPress will be beneficial