Job Title: UX/Digital Developer
Job Description: We are seeking a talented and versatile UX/Digital Developer to join our dynamic digital marketing team. In this role, you will be responsible for building engaging digital assets across email campaigns, landing pages, paid media adverts, website and social media platforms that improve the impact of our marketing efforts. Your expertise in Marketing Cloud Account Engagement (formerly Pardot) will be crucial in creating seamless and effective marketing campaigns that increase brand affinity, encourage engagement with our digital estate and increase conversion rates for the purposes of lead generation.
Key Responsibilities:
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Develop and implement user-centric digital assets which leverage key design principles to drive engagement and activity, including:
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email templates and individual email digital assets such as hero banners, gifs, animated features etc.
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landing page templates and individual page assets such as images, form placement and design
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images and short-form videos for paid media adverts across Google, Bing, social media platforms such as LinkedIn and other
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organic social media content posts
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Collaborate with the design and marketing teams to ensure cohesive and visually appealing digital experiences across campaigns.
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Optimize digital assets for various devices and platforms to ensure responsiveness and accessibility.
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Directly utilize Marketing Cloud Account Engagement (Pardot) support the build of digitally optimized email and landing pages templates.
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Leverage analysis of customer journeys and campaign metrics to gather insights for the continuous improvement of digital experiences for engagement and conversion.
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Encourage and guide marketers around A/B testing design templates and assets to determine and share best practices designs across the business.
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Stay up-to-date with industry trends and best practices in UX design and digital marketing.
Qualifications:
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Proven experience as a UX/Digital Developer or similar role, with a strong portfolio showcasing your work.
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Proficiency in HTML, CSS, JavaScript, and other relevant web technologies.
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Experience with Marketing Cloud Account Engagement (Pardot) is essential.
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Solid understanding of UX principles and best practices.
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Strong design skills and attention to detail.
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Excellent problem-solving and communication skills.
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Ability to work collaboratively in a fast-paced environment with multiple teams, based in multiple geographies.
Preferred Skills:
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Knowledge of graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, etc.).
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Familiarity with content management system (CMS) Optimizely
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Experience with A/B testing and data-driven decision-making.
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Familiarity with interactive content platform such as Ceros, Shorthand etc.
