Simpplr
Digital Advertising Manager (Search & Display)
Simpplr delivers exceptional AI-powered employee experiences at scale. It is the only platform that unifies employee engagement, enablement, and self-service to provide every employee with a seamless and personalized experience so they can do their best work from anywhere. Organizations use our forward-looking, adaptable products to deliver personalized experiences that inspire and engage their employees. Wherever people work, Simpplr enables them to flourish.
Trusted by more than 700+ leading brands, including Penske, Snowflake, Moderna, Eurostar, and AAA, our customers are achieving measurable improvements in employee engagement, productivity, and accelerated business performance.
We are proud to share that Simpplr has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions with the highest position for Ability to Execute. We believe this recognition reflects our unwavering focus on combining operational excellence with forward-looking innovation.
Simpplr is headquartered in Silicon Valley, CA with offices in the UK, Canada, and India, and is backed by Sapphire Ventures, Norwest Venture Partners, Salesforce Ventures, and Tola Capital. Learn more at simpplr.com.
The Opportunity
Simpplr is looking for a data-driven, growth-focused Digital Advertising Manager (Search & Display) to lead hands-on management and execution of paid search and display campaigns across platforms like Google Ads, Bing Ads, LinkedIn Advertising, and additional paid channels. In this role, you’ll focus on driving pipeline growth for both Enterprise and Commercial segments through strategic SEM initiatives. You'll be joining a dynamic, fast-growing company with a collaborative and fun team culture. This position reports to the Senior Manager of Digital Marketing within the Growth Marketing team.
Your Job ResponsibilitiesWhat you will be doing:
- Paid Search: Manage and optimize our Paid Search advertising across Google Ads and Bing Ads and drive pipeline and meetings for the Sales team.
- LinkedIn Ads: Run ads across LinkedIn toward Enterprise accounts with a primary focus on driving pipeline and a secondary focus on branding.
- Display & Other Ad Channels: Directly manage Google Display Network (GDN) and additional ad channels.
- Analytics & Reporting: Monitor, analyze, and report weekly on performance using Google Analytics, SFDC, and insights from paid channels. Provide actionable insights to stakeholders and make data-driven recommendations for improvement. Develop forecasts and budgets, driving and executing spend optimization decisions rapidly.
- Experimentation: Run continuous A/B tests and report out on results on a monthly basis. Optimize across key levers like bidding, creatives, landing pages, ad copy, audience targeting, and keywords to unlock growth.
- Cross-Functional Collaboration: Collaborate with Designers, Copywriters, Web Dev, SDRs, Product Marketing, and fellow growth marketing team members to achieve pipeline growth.
What makes you a great fit for the team:
- Experience: 5+ years in digital marketing within B2B SaaS, and 3+ years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads.
- ROI-Focused Mindset: Proven track record of driving pipeline, sales meetings and customer generation, going beyond just lead generation.
- Tools Expertise: Expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, 6sense, and Salesforce (SFDC).
- Analytical Skills: Strong analytical mindset with a focus on data-driven decisions. Needs to have advanced skills in Excel and Google Sheets, including pivot tables, VLOOKUPs, and basic modeling.
- Education: Bachelor’s degree.
We’d especially like to hear from you if:
- You have experience in driving Enterprise pipeline
At Simpplr we believe that when work is good, life is better and that belief guides all we do. Including how we approach our flexible work model. Simpplr operates with a Hub-Hybrid-Remote model. This model is role-based with exceptions and provides employees with the flexibility that many have told us they want.
- Hub - 100% work from Simpplr office. Role requires Simpplifier to be in the office full-time.
- Hybrid - Hybrid work from home and office. Role dictates the ability to work from home, plus benefit from in-person collaboration on a regular basis.
- Remote - 100% remote. Role can be done anywhere within your country of hire, as long as the requirements of the role are met.
